A BLAST FROM THE PAST: ADIDAS REVIVES THE ICONIC ROTEIRO LINE

Two decades have passed since the unforgettable Euro 2004, and adidas, the globally recognized sportswear brand, is stirring up the football world by reviving the legendary Roteiro line.

via adidas / UEFA / @rossakinnaird
via adidas / UEFA / @rossakinnaird

The Roteiro, translating to “navigation chart,” was a tribute to the pioneering Portuguese explorer Vasco da Gama, the first European to chart a sea route to India.

The Roteiro wasn’t just any football. It was the official ball of Euro 2004, a tournament that unfolded amidst the picturesque landscapes of Portugal. The world got its first glimpse of the ball in Lisbon at the close of 2003, heralding an era that still holds a special place in the hearts of football enthusiasts from the early 2000s.

The month-long competition was a whirlwind of highs and lows, reaching its emotional peak when Cristiano Ronaldo, one of the world’s top players, was moved to tears as Greece clinched a surprise victory on his home ground in the tournament’s final. These unforgettable moments were captured with the renowned Roteiro ball, immortalized in a famous adidas campaign aptly named “Road to Lisbon”.

Fast forward to today, during the recent international break, some national teams had the privilege to train with a re-edition of this iconic ball, reliving the glory days. But adidas didn’t stop there. They also unveiled an updated “Roteiro” version of its legendary Predator football boots, famously worn by football greats such as Steven Gerrard, Frank Lampard, and Michael Ballack, twenty years ago.

This revival is more than just a nod to the past. It’s a bridge connecting the golden era of football with the present, inspiring the current generation of footballers to create their own legacy. As the Roteiro line returns, it brings with it a wave of nostalgia and a renewed sense of excitement for what lies ahead in the world of football.

via adidas / UEFA / @rossakinnaird
via adidas / UEFA / @rossakinnaird
via adidas / UEFA / @rossakinnaird
via adidas / UEFA / @rossakinnaird
via adidas / UEFA / @rossakinnaird
via adidas / UEFA / @rossakinnaird
via adidas / UEFA / @rossakinnaird
via adidas / UEFA / @rossakinnaird
via adidas / UEFA / @rossakinnaird
via adidas / UEFA / @rossakinnaird
via adidas / UEFA / @rossakinnaird
via adidas / UEFA / @rossakinnaird
via adidas / UEFA / @rossakinnaird
via adidas / UEFA / @rossakinnaird
Staff

Staff

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