adidas/Moon Boot
adidas has announced its first-ever collaboration, partnering with the iconic snow boot brand Moon Boot. The two companies have come together to create a capsule collection designed for those who seek to explore the city with style, even during the colder months.
Deeply rooted in the sporting heritage of the adidas Three Stripes and the avant-garde design approach of the Tecnica Group-owned brand, the collection was unveiled through a campaign featuring French-Algerian content creator Lena Mahfouf and the K-pop group BABYMONSTER. This campaign highlights the versatility and contemporary appeal of the collection's offerings.
adidas/Moon Boot
"This is an exciting moment for adidas Sportswear. It is our first-ever collaboration with another brand, and we are thrilled to be joining forces with Moon Boot", said Aimee Arana, General Manager of adidas Sportswear. "adidas Sportswear combines athletic performance and on-trend style, and that is exactly what this capsule aims to deliver. The younger generation loves functional fashion, and we want them to feel confident and comfortable. The collection, which has been carefully developed with the Moon Boot team, can be mixed and matched or worn individually to create playful, sporty looks perfect for the cold season. We can't wait to see it on the streets".
Alberto Zanatta, President of the Tecnica Group, echoed the enthusiasm, stating, "It is with great pride that the Tecnica Group announces the partnership between adidas Sportswear and Moon Boot. Both brands boast a long history, and as the Tecnica Group, we continue to focus on creating innovative and unique high-quality products. Entering the apparel world for the first time represents an important milestone for Moon Boot, and we are delighted to collaborate with adidas Sportswear for this great opportunity".
adidas/Moon Boot
The line, partially made with recycled materials, includes both footwear and apparel, as well as accessories such as leggings, crop tops, varsity jackets, parachute pants, cropped or oversized sweatshirts, bags, gloves, and hats. While the apparel offerings feature a distinctly urban look, the footwear proposal combines the comfort of snow boots with the performance of running shoes, featuring high and low silhouettes equipped with BOOST technology, water-repellent uppers, and a Torsion system.
All products are currently available for purchase on the official websites of both brands and in adidas stores.
adidas/Moon Boot
adidas/Moon Boot
Kristin Kaye
Insatiably curious about human expression, she immerses herself in literature, theater, art, and dance. Her academic journey led to degrees in Modern Literature, where she delved into The Furioso, and Historical Sciences with a focus on Contemporary History. Her studies took her to the prestigious Erasmus University Rotterdam, broadening her international perspective.
Her passion for culture isn't confined to personal enjoyment—it spills onto the pages of various publications. There, she explores not only artistic endeavors but also civil rights issues and the myriad ways human culture manifests itself. For her, writing about these topics isn't just a profession; it's an irresistible calling that stems from her deep-seated fascination with the human experience.