Aimé Leon Dore is bringing back its "SOUND" DJ series for Spring/Summer 2025, with the first installment set to premiere this Friday.
The clothing brand's music initiative, which launched in 2023, returns with a focus on New York City's electronic music landscape. The series features hour-long DJ sets recorded in the soundrooms of the brand's flagship stores, though this season will exclusively showcase performances from the New York location.
According to the brand, the SS25 series aims to celebrate "NYC's early 2000s DJ pioneers while spotlighting rising talent." The program serves as a platform connecting established artists with emerging musicians.
Brooklyn-based DJ Tony Touch will kick off the season on Friday, March 7. His set will be available on Aimé Leon Dore's YouTube channel beginning at 11 a.m. EST.
The monthly series has positioned itself as a community-centered project that honors New York's rich DJ culture. As stated in the press materials, "SOUND provides a platform for DJs to explore their craft, bridge generations and drive the culture forward."
A complete lineup of participating DJs has not yet been released. Updates will be available through ALD's dedicated SOUND website.
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Maya Torelli
Straddling the worlds of art and communication, this creative professional established People in 2009, a content agency specializing in the fusion of words and visuals. Over the years, her work has spanned a variety of projects, including magazines and documentary films. Beyond her commercial endeavors, she dedicates herself to exploring the nature of imagery, with a particular focus on its interplay with other media forms, especially music. Her passion for music not only fuels her writing but also deeply influences her work as a filmmaker, shaping both her documentaries and video installations. With a voracious appetite for knowledge across philosophy, sociology, anthropology, and various scientific disciplines, she weaves these diverse interests into a unique, interdisciplinary approach to content creation, perspective-taking, and writing.