[Fashion]

RAY-BAN LAUNCHES "BLACKED OUT" SERIES WITH A$AP ROCKY

A$AP Rocky's first Ray-Ban collection as Creative Director features three reimagined classics with ultra-dark lenses, now available for $266 USD each.

photo of Ray-Ban Blacked Out Collection sunglasses featuring three redesigned classic frames with ultra-dark lenses, created in collaboration with A$AP Rocky as the brand's creative director.
Ray-Ban
photo of Ray-Ban Blacked Out Collection sunglasses featuring three redesigned classic frames with ultra-dark lenses, created in collaboration with A$AP Rocky as the brand's creative director.
Ray-Ban
photo of Ray-Ban Blacked Out Collection sunglasses featuring three redesigned classic frames with ultra-dark lenses, created in collaboration with A$AP Rocky as the brand's creative director.
Ray-Ban
photo of Ray-Ban Blacked Out Collection sunglasses featuring three redesigned classic frames with ultra-dark lenses, created in collaboration with A$AP Rocky as the brand's creative director.
Ray-Ban
photo of Ray-Ban Blacked Out Collection sunglasses featuring three redesigned classic frames with ultra-dark lenses, created in collaboration with A$AP Rocky as the brand's creative director.
Ray-Ban
photo of Ray-Ban Blacked Out Collection sunglasses featuring three redesigned classic frames with ultra-dark lenses, created in collaboration with A$AP Rocky as the brand's creative director.
Ray-Ban
photo of Ray-Ban Blacked Out Collection sunglasses featuring three redesigned classic frames with ultra-dark lenses, created in collaboration with A$AP Rocky as the brand's creative director.
Ray-Ban

Ray-Ban has released its first eyewear collection under the direction of A$AP Rocky, who joined as the brand's first creative director in February. The "Blacked Out" collection features three reimagined classic frames with ultra-dark lenses and distinctive design elements.

The collection presents what appears to be a timeline of Ray-Ban's design history. The Mega Clubmaster offers a vintage aesthetic with gold-colored metal accents on the bridge and lower frame portions. The Mega Wayfarer, Ray-Ban's signature silhouette, reflects mid-century styling with full acetate construction. Completing the trio is the Mega Balorama, which appeals to contemporary tastes with its sporty Y2K-influenced design.

All three models incorporate gold-plated details and feature a tattoo-inspired AWGE emblem, representing Rocky's creative collective. Each pair comes packaged in a special case decorated with a custom A$AP Rocky $1000 bill design.

When announcing his role earlier this year, Rocky stated, "I've always admired Ray-Ban's ability to stay true to its roots while constantly evolving. I'm excited to be part of the strong heritage and develop the next chapter for an iconic brand like Ray-Ban".

His responsibilities reportedly extend beyond product design to include campaign direction and store redesign, with an emphasis on connecting music, fashion, and art.

The collection is now available through select EssilorLuxottica retail locations and Ray-Ban's website, priced at $266 USD per pair.

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Eric Grischott

Eric Grischott

Born in Groningen in 1991, Eric Grischott is a linguist with a deep-rooted passion for art, music, and fashion. His academic journey led him to graduate in languages, further enriching his linguistic prowess. His thirst for knowledge and cultural immersion took him abroad, where he gained invaluable experience and insights. Eric’s linguistic expertise is not confined to just theory. He has honed his skills in French and German through specialized DELF and DELE courses, demonstrating his commitment to mastering these languages. His passions extend beyond languages, encompassing the creative realms of art, the rhythmic world of music, and the dynamic sphere of fashion.