A$AP ROCKY DROPS "TAILOR SWIF": THE JOURNEY FROM LEAK TO LIMELIGHT

This release marks a significant moment in Rocky's career, challenging his previous stance on leaked material and offering a tantalizing glimpse into his upcoming album, Don't Be Dumb.

From "Wetty" to "Tailor Swif": A Track's Evolution

Originally known to fans as "Wetty," the song first caught the public's ear during A$AP Rocky's electrifying set at Rolling Loud Portugal in 2022. The track's infectious beat, produced by the acclaimed Hitkidd, immediately captivated the audience, sparking a frenzy of anticipation for its official release.

Despite its title, "Tailor Swif" has no connection to pop superstar Taylor Swift beyond a clever wordplay in the chorus. Rocky's lyrics showcase his trademark wit:

"I'm too swift / don't tell Taylor 'bout this sh*t / Go to my tailor / Got me dripped up in the district."

This playful nod to Swift, combined with Rocky's signature flow and Hitkidd's pulsating production, creates a track that's both a street anthem and a display of lyrical dexterity.

The Leak Dilemma: A Change of Heart?

The journey of "Tailor Swif" from live performance to official release hasn't been without its twists. Shortly after its Rolling Loud debut, the track fell victim to an unauthorized leak, spreading rapidly through fan circles and online platforms.

This leak presented a dilemma for Rocky, who had previously taken a firm stance against including leaked material on his albums. In a candid interview with Zane Lowe for Apple Music, the rapper had stated:

"Most of the songs that I usually be performing and sht like that, motherfckers leak it and once it's leaked, it's just like, 'Nah, it's not on the project'…I might perform it here and there, but it's just like, nah, it's leaked. It is what it is. It's out already."

Rocky's decision to officially release "Tailor Swif" despite its leaked status represents a significant shift in his approach. It suggests that the track's popularity and artistic merit have overridden his previous reservations, marking a new chapter in how he navigates the complex landscape of music leaks in the digital age.

Anticipation Builds for Don't Be Dumb

While fans eagerly await A$AP Rocky's upcoming album Don't Be Dumb, the release of "Tailor Swif" serves as more than just a stopgap measure. It offers a tantalizing preview of what listeners can expect from the full project, hinting at a work that blends Rocky's sharp lyricism with innovative production.

The inclusion of "Tailor Swif" on the album also raises questions about what other surprises Rocky might have in store. Will there be more leaked tracks making their way onto the official release? Or is this a one-time exception to his rule?

As anticipation continues to build, one thing is clear: A$AP Rocky remains one of hip-hop's most unpredictable and exciting artists, capable of keeping fans guessing right up until the moment he drops his next masterpiece.

"Tailor Swif" is now available for streaming on Spotify and Apple Music, offering listeners the chance to experience the track in all its official, high-quality glory. As we count down the days to the release of Don't Be Dumb, this single stands as a testament to A$AP Rocky's evolving artistry and his ability to turn even leaked tracks into triumphs.

++
Directed by Vania Heymann & Gal Muggia Produced by Iconoclast @iconoclast.tv
Executive Producer: Natan Schottenfels@natanishshalom
Cinematography by Denys Lushchyk @lushchik
VFX by Vania Heymann @vaniaheymann
Color and Titles by Tal Baltuch @talbaltuch Additional VFX by Tal Baltuch @talbaltuch
Production Designer: Misha Levchenko @levmaiklI
Wardrobe: Galina Sokolovska@sokolovskagalinastyle
Makeup and hair: Mart Elle mart_elle
A$AP Rocky styling by Matthew Henson @henson
Production Service by Shelter films @productionshelter
CEO: Albert Zurashvili @albertzurashvili
Executive Producers: Gena Shevchenko, Marina Karmolit @gshvchnk @karmolit
Line Producer: Daria Zakharova @dariiiy
Production Assistant: Sasha Puz @puzyryok
Production Manager: Max Matveev
1AD: Masha Khalpak @mashiko82
2AD: Maksim Foscha
Props: Yulia Dubitskaya, Ksenia Panova, Eva Ukhina Styling Assistant: Alexander Alexeichenko, Oksan Lyah FX MUA: Julia Melnik
SFX Style: Sergey Zubenko
SFX: Vadim Lysak
Casting Director: Karin Melnychenko, Yulia Shattskova Casting Assistant: Sergey Pulinets, Anastasia Rozishkurt,
Khrystyna Solomko
Extras Coordinator: Sandra Chernobrovina
Gaffer: Rostislav Vasiliev @rostvasyliev
Sparks: Reukov Nikolai, Chekan Oleksii, Shust Denis, Lisovskiy Mihail
1AC: Ruslan Vitkovskiy
Focus Puller: Ilya Vartivanov
Playback: Sasha Sofin
Admins: Aleksandr Pogrebnyak, Yan Staleskiy, Rybiantsev Kyrylo, Ivan Shemelin Location Manager: Sergey Bilak
Location Manager: Kateryna Zadoroz
Stunt Coordinator: Konstantin Chuzhitski
Car Stunt Coordinator: Kirill Kalandyrets
Animal Trainers: Marina Nemchenko, Artem Podlin, Maria
Vaschenko
Chaperone: Viktoriia Talailo

Artist team AWGE:
Kamil Abbas @kamilxabbas, A$AP Lou @asvp_lou, Hidji @hidjiworld, Markus Hwang @wavriel, Lindsey Oh@the.lohlife
Artist Security: Matt Bills, Ryan Wheeler