David Beckham returns to intimate apparel advertising as the face of BOSS ONE, the latest bodywear collection from the German luxury brand. The campaign, photographed in New York City by Mert Alas and Marcus Piggott, marks a departure from typical underwear marketing with its documentary-style approach.
The black and white visuals follow Beckham through an evening in Manhattan, capturing unscripted moments as he drives through the city and retires to his apartment. The collection features classic designs including trunks, boxers, and T-shirts in premium materials.
"When BOSS approached me about this project, I was initially hesitant since I had stepped away from bodywear campaigns", Beckham says. "But the combination of the brand's vision and working with photographers Mert and Marcus convinced me to return".
The campaign expands beyond traditional advertising channels. While the images will appear on billboards and in department store displays worldwide, BOSS is introducing an innovative distribution method: branded vending machines in select locations will offer the collection for immediate purchase.
The partnership continues Beckham's long-term relationship with BOSS, aligning with their "Be Your Own Boss" platform that showcases public figures in private settings. The collection emphasizes quality materials and classic cuts, reflecting BOSS's heritage in luxury menswear.
The BOSS ONE Bodywear collection is available online and in BOSS retail locations. Prices and specific styles can be found on the brand's website.
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Kristin Kaye
Insatiably curious about human expression, she immerses herself in literature, theater, art, and dance. Her academic journey led to degrees in Modern Literature, where she delved into The Furioso, and Historical Sciences with a focus on Contemporary History. Her studies took her to the prestigious Erasmus University Rotterdam, broadening her international perspective.
Her passion for culture isn't confined to personal enjoyment—it spills onto the pages of various publications. There, she explores not only artistic endeavors but also civil rights issues and the myriad ways human culture manifests itself. For her, writing about these topics isn't just a profession; it's an irresistible calling that stems from her deep-seated fascination with the human experience.