Italian fashion brand C.P. Company has announced a multi-year partnership with Bologna FC 1909, becoming the club's official Fashionwear Partner starting in 2025. The collaboration highlights the deep connection between the brand, the football club, and the city of Bologna.
Lorenzo Osti, President of C.P. Company, described the partnership as a natural culmination of the brand's relationship with Bologna, the city where he was born and raised. This partnership follows C.P. Company's previous collaboration with Manchester City, launched in 2024, and continues the brand's engagement with football culture.
The exclusive kit designed for Bologna FC features the iconic Goggle Jacket with personalized red lenses, crafted in the brand's signature Navy Blue. Players and technical staff will wear these pieces during travels and stadium arrivals for both international competitions and Serie A matches.
A promotional video accompanies the launch, showcasing Bologna's historic streets and landmarks like the Dall'Ara Stadium, set to a punk-reimagined version of "Zirudela del Bologna" by local writer Enrico Brizzi. The video features community members and includes special appearances by Italian music icon Gianni Morandi and his son Tredici Pietro, representing different generations connected to the city's culture.
Founded in 1971 by Massimo Osti, C.P. Company has been pioneering urban sportswear, combining military, workwear, and vintage sportswear with innovative textile techniques. The brand is particularly known for its pioneering garment dyeing method, introduced in the mid-1970s.
Bologna FC, established on October 3, 1909, is one of Italy's most prestigious clubs, with seven national championships and two Italian Cup victories. The club has a rich international history, being the first Italian team to win the Central European Cup in 1932 and 1934.
This partnership symbolizes more than a commercial agreement, representing a shared commitment to tradition, innovation, and cultural identity between the brand, the football club, and the city of Bologna.
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Soufiene El Boub
was born and raised in France, where he also pursued his education. With a lifelong passion for sports and storytelling, Soufiene has become a sports editor, known for his insightful analysis writing. His unique perspective, shaped by his French upbringing, adds a distinctive flair to his work in the world of sports journalism.