Chanel, the epitome of haute couture and refined fragrances, has recently faced scrutiny over its pricing decisions. With one of its iconic handbags now exceeding €10,000 ($10,725 / £8,850), CEO Leena Nair sheds light on the brand’s rationale.
courtesy of Chanel
Chanel’s commitment to excellence begins with its choice of raw materials. Each piece is meticulously crafted, reflecting rigorous attention to detail. From the initial design to the final stitch, the process is laborious and entirely handmade. As inflation impacts costs, Chanel adjusts its prices accordingly.
The classic medium-sized Chanel flap bag recently breached the €10,000 mark in Paris. This milestone reflects both the bag’s timeless appeal and the brand’s unwavering dedication to quality.
Founded by the legendary Coco Chanel over a century ago, the brand embraces a philosophy of “sensible and modest growth.” As a privately-held company, Chanel prioritizes long-term product integrity over short-term gains.
courtesy of Vogue
Staff
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