SKIMS has chosen Charli XCX to be the face of its latest campaign. The British pop star, known for her innovative music and bold style, has recently popularized the term “Brat summer” with her latest studio album, Brat. In this campaign, Charli is seen wearing the brand’s new Cotton Rib and Cotton Fleece collections.
Photographed by the talented Petra Collins, Charli models a variety of fresh pieces from the line. These include a split bralette, boxer, and bikini underwear, perfect for those looking to add a touch of style to their everyday essentials. For those seeking cozier options for the upcoming season, the collection also features a waffle-lined zip-up hoodie and matching sweatpants, ideal for lounging in comfort.
“SKIMS empowers people to feel confident in their own skin, which is the essence of Brat,” said Charli, who released her sixth studio album Brat in June. “I am thrilled to be working with a brand that understands that comfort and style don’t need to be compromised. Shooting with Petra for this campaign was a dream come true, and I was so excited to get on set and wear these timeless, sexy pieces. Plus, the puppies on set were absolutely adorable.”
Kim Kardashian, the founder of SKIMS, expressed her excitement about the collaboration. “Having Charli XCX as the face of our new SKIMS campaign is incredibly exciting. She is a unique talent who has truly established herself as a megastar in the music industry and beyond. This is a thrilling time for the brand, and we are honored that Charli and Petra chose to collaborate with us. SKIMS is always striving to highlight individuals who are at the forefront of culture.”
The SKIMS Cotton collections will be available on the brand’s website starting Wednesday, August 21. Be sure to check out the new line and find your perfect blend of comfort and style.
Kristin Kaye
Insatiably curious about human expression, she immerses herself in literature, theater, art, and dance. Her academic journey led to degrees in Modern Literature, where she delved into The Furioso, and Historical Sciences with a focus on Contemporary History. Her studies took her to the prestigious Erasmus University Rotterdam, broadening her international perspective.
Her passion for culture isn't confined to personal enjoyment—it spills onto the pages of various publications. There, she explores not only artistic endeavors but also civil rights issues and the myriad ways human culture manifests itself. For her, writing about these topics isn't just a profession; it's an irresistible calling that stems from her deep-seated fascination with the human experience.