COMO SELECTS ADIDAS FOR ITS SERIE A COMEBACK

via @adidasita & @comofootball

This announcement is the crowning achievement of an unbelievable journey: after a 22-year hiatus from the pinnacle of Italian football, Como 1907 has made a triumphant return despite setbacks, name alterations, and demotions to Serie D. The club has proven its aspiration for significant accomplishments, as evidenced by the inclusion of Thierry Henry in the corporate team, Cesc Fàbregas in the coaching staff, and now, a globally recognized technical sponsor. The club, situated on the banks of Lake Como - a highly sought-after international tourist spot, is not only content with its location but also strives to establish itself as a benchmark in the football world.

Beyond sports: Como is eager to expand its retail endeavors, both in physical stores and online, on a local and global scale. This includes the introduction of a line of bespoke lifestyle products, details of which will be unveiled soon. Pitch and pavement, performance and style.

“Como 1907, a football club steeped in tradition, has embarked on an ambitious journey,” stated Senior Brand Director Alessandro Furia, “one that has successfully returned the club to Italy’s premier football league. At this pivotal historical juncture for both the city of Como and its football club, we are delighted to commence a long-term partnership that signifies a new chapter in the histories of both the brand and the club, a chapter that beautifully encapsulates the unique and globally admired Larian territory. adidas, with its deep-rooted connection to football, is proud to support Como in its ongoing growth and commitment to both on-field performance and community engagement.”

via @adidasita & @comofootball

via @adidasita & @comofootball