DIOR TAPS LEWIS HAMILTON AS ITS BRAND AMBASSADOR AND CO-CREATOR OF A LIFESTYLE LINE

On Monday, Dior announced that Formula 1 driver Lewis Hamilton is joining their roster of brand ambassadors.

via @lewishamilton
via @lewishamilton

As part of this partnership, the multiple world champion has also designed a limited-edition capsule collection in collaboration with his longtime friend @mrkimjones, the artistic director of @dior’s men’s line. @lewishamilton expressed his excitement about working with Kim and the talented Dior team, calling it an absolute dream.

via @lewishamilton
via @lewishamilton
via @lewishamilton
via @lewishamilton


The lifestyle capsule draws inspiration from winter sports like skiing and snowboarding, while also focusing on African influences and sustainability. Kim Jones revealed that some fabrics were sourced from Burkina Faso, emphasizing their commitment to using sustainable materials across the continent. Hamilton emphasized the importance of making a positive impact, especially when a prestigious brand like Dior adopts sustainable practices. The collection will be available for purchase in boutiques and online starting October 17, 2024.

Dior
Dior
Staff

Staff

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