DOLCE&GABBANA'S BEAUTY TRAM TO TOUR MILAN

As Milan's Fashion Week for Spring/Summer 2025 womenswear collections concludes, the Lombardy capital prepares to host the third edition of Milano Beauty Week.

Dolce&Gabbana Beauty Tram touring Milan during Milano Beauty Week, September 25-29, 2025. Exclusive mobile makeup experience with digital consultations and professional makeup sessions. Tram stops at Via Cantù, Piazza Fontana, Largo Cairoli, Corso Sempione, and Via Lanza. Innovative beauty event showcasing latest Dolce&Gabbana cosmetics in Milan's city center.
Dolce&Gabbana

From September 25 to 29, the city will offer a comprehensive series of events for cosmetics enthusiasts, organized by Cosmetica Italia in partnership with Cosmoprof and Esxence.

Among the most anticipated events is Dolce&Gabbana's innovative presentation of their new makeup line aboard an exclusive Beauty Tram. This mobile installation will traverse the heart of Milan, making stops at key locations including Via Cantù, Piazza Fontana, Largo Cairoli, Corso Sempione, and Via Lanza.

Passengers aboard the tram will have the opportunity to explore the latest offerings from Dolce&Gabbana Beauty through a personalized digital consultation service. Additionally, visitors can sample products during a makeup session guided by a team of professionals, providing a brief respite from the city's fast pace and a moment of aesthetic indulgence.

The Beauty Tram concept merges Milan's historic transportation with cutting-edge beauty technology, offering a unique experience that blends tradition and innovation. This mobile beauty boutique will showcase Dolce&Gabbana's commitment to luxury and creativity in the cosmetics industry.

Dolce&Gabbana Beauty Tram touring Milan during Milano Beauty Week, September 25-29, 2025. Exclusive mobile makeup experience with digital consultations and professional makeup sessions. Tram stops at Via Cantù, Piazza Fontana, Largo Cairoli, Corso Sempione, and Via Lanza. Innovative beauty event showcasing latest Dolce&Gabbana cosmetics in Milan's city center.
Dolce&Gabbana

Participants can expect to see a range of products, from foundations and lipsticks to eyeshadows and skincare items, all presented in the brand's signature ornate packaging. The tram's interior will likely be adorned with Dolce&Gabbana's distinctive aesthetic, creating an immersive brand experience.

This event not only highlights Dolce&Gabbana's latest beauty innovations but also contributes to Milan's reputation as a global fashion and beauty capital. It serves as a prime example of how luxury brands are adapting to create memorable, interactive experiences for consumers in an increasingly digital age.

For those interested in securing a spot on this unique beauty journey through Milan, reservations can be made through the provided link.

Kristin Kaye

Kristin Kaye

Insatiably curious about human expression, she immerses herself in literature, theater, art, and dance. Her academic journey led to degrees in Modern Literature, where she delved into The Furioso, and Historical Sciences with a focus on Contemporary History. Her studies took her to the prestigious Erasmus University Rotterdam, broadening her international perspective.

Her passion for culture isn't confined to personal enjoyment—it spills onto the pages of various publications. There, she explores not only artistic endeavors but also civil rights issues and the myriad ways human culture manifests itself. For her, writing about these topics isn't just a profession; it's an irresistible calling that stems from her deep-seated fascination with the human experience.