ESTÉE LAUDER REVEALS 40 YEARS OF NIGHT SKINCARE RESEARCH IN MILAN

Estée Lauder

Estée Lauder presented its latest innovation in night skincare, Advanced Night Repair Overnight Treatment, at an experiential event in Milan. The presentation highlighted the company's 40-year research into nighttime skin repair processes.

The event addressed modern lifestyle challenges affecting skin health, including stress and environmental factors that accelerate aging. According to Estée Lauder's research, nighttime represents a crucial window for skin regeneration, when natural repair mechanisms are most active.

Estée Lauder

Advanced Night Repair, first introduced in 1982, has maintained its position as a category leader in Italy and worldwide through continuous innovation and patents. The new Overnight Treatment builds on this legacy, offering enhanced restoration capabilities.

Clinical studies of the new treatment demonstrate measurable improvements in key skin metrics:

• 58% increase in hydration
• 40% strengthening of skin barrier
• 28% boost in skin energy

The product features a distinctive texture developed through a precise hot-cold manufacturing process, creating what the company describes as a "second skin" effect. This breathable seal helps maintain skincare ingredients against the skin surface during sleep.

Social media analysis shows growing consumer interest in nighttime skincare routines, with #nightroutine consistently ranking among Italy's top 30 beauty-related hashtags. The trend aligns with increased focus on self-care practices, particularly evening skincare regimens.

Estée Lauder

The treatment complements existing layering techniques in skincare application, serving as a final step in nighttime routines. It joins Estée Lauder's comprehensive evening skincare line, which includes:

• Cleansing balms and gels
• Eye area treatments
• The original Advanced Night Repair serum
• Revitalizing Supreme+ Night Power Bounce cream for collagen support

Estée Lauder

The Overnight Treatment formula focuses on three primary functions: hydration restoration, barrier reinforcement, and energy replenishment. Users typically notice results equivalent to two nights' rest after a single application, according to company data.

Market research indicates growing consumer preference for evening skincare as dedicated self-care time, with #relax leading beauty industry social media engagement, particularly in nighttime skincare content.