Luxury eyewear brand Gentle Monster is releasing its 2025 Jewelry Collection, featuring both sunglasses and optical frames adorned with crystal and metallic elements.
Japanese actress Sena Nakajima fronts the collection's campaign, wearing the Bijou De 02 and Briolette 02 frames. The campaign includes a short film set to DJ Yaeji's "Raingurl", where Nakajima encounters a mirror version of herself on a rooftop before entering an alternate dimension.
The collection features oval and square frames in metal and translucent acetate materials. Crystal embellishments and jeweled details appear throughout the designs, particularly on the temple pieces. This release follows the brand's previous Jentle Salon collaboration with Jennie.
To support the launch, Gentle Monster is creating pop-up installations in seven cities, including Seoul and New York City. These spaces will incorporate design elements from the collection.
The Jewelry Collection will be available online starting January 9 and in Gentle Monster stores from January 10, 2025.
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Eric Grischott
Born in Groningen in 1991, Eric Grischott is a linguist with a deep-rooted passion for art, music, and fashion. His academic journey led him to graduate in languages, further enriching his linguistic prowess. His thirst for knowledge and cultural immersion took him abroad, where he gained invaluable experience and insights. Eric’s linguistic expertise is not confined to just theory. He has honed his skills in French and German through specialized DELF and DELE courses, demonstrating his commitment to mastering these languages. His passions extend beyond languages, encompassing the creative realms of art, the rhythmic world of music, and the dynamic sphere of fashion.