GIORGIO ARMANI SAYS YES TO KITH COLLAB

Streetwear powerhouse KITH has announced an unprecedented collaboration with iconic Italian luxury brand Giorgio Armani.

KITH founder Ronnie Fieg and Giorgio Armani collaborate on a groundbreaking fashion collection, merging streetwear with luxury design
Ronnie Fieg

This groundbreaking partnership, revealed by KITH founder Ronnie Fieg via his Instagram account, promises to deliver a collection that seamlessly blends contemporary urban style with timeless elegance.

The collaboration, which has been in the works for over a year, will focus on creating a range of sophisticated yet modern apparel. This union of seemingly disparate fashion worlds marks a significant milestone, as it represents the first time the Giorgio Armani line has partnered with another brand in its storied history.

Fieg, known for his innovative approach to streetwear, shared his profound admiration for Armani, stating, "To call Armani an icon would be an understatement. As a creative and entrepreneur, he is my North Star. His perspective on fashion has revolutionized the way we dress. He founded his brand and transformed it into an empire that he still maintains 100% control over 49 years later. He has set the incredibly high standards that I strive to reach every day."

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The genesis of this collaboration is as intriguing as the partnership itself. Fieg initially presented his ideas to the legendary Italian designer through a carefully curated book, which served as a catalyst for their creative alliance. This unique approach underscores the thoughtfulness and respect that went into initiating this partnership.

Fashion enthusiasts and industry insiders alike are eagerly anticipating the fruits of this collaboration, which promises to push the boundaries of what's possible when high fashion meets street culture. The collection is expected to feature a range of pieces that showcase the best of both worlds – Armani's impeccable tailoring and sophisticated aesthetics, combined with KITH's fresh, urban sensibilities.

This partnership not only highlights the continuing dialogue between streetwear and haute couture but also demonstrates the evolving nature of fashion collaborations. It suggests that even the most established luxury brands are recognizing the value and influence of streetwear in shaping contemporary fashion trends.

As the fashion world eagerly awaits more details about this groundbreaking collection, one thing is clear: the KITH x Giorgio Armani collaboration is set to redefine the boundaries of style, proving that when it comes to fashion, unexpected pairings can lead to extraordinary results.

Eric Grischott

Eric Grischott

Born in the vibrant city of Groningen in 1991, Eric Grischott is a linguist with a deep-rooted passion for art, music, and fashion. His academic journey led him to graduate in languages, further enriching his linguistic prowess. His thirst for knowledge and cultural immersion took him abroad, where he gained invaluable experience and insights.

Eric’s linguistic expertise is not confined to just theory. He has honed his skills in French and German through specialized DELF and DELE courses, demonstrating his commitment to mastering these languages. His passions extend beyond languages, encompassing the creative realms of art, the rhythmic world of music, and the dynamic sphere of fashion.