Gucci
Gucci is set to merge its menswear and womenswear shows starting next year, marking a shift in the Italian luxury house's presentation strategy. Creative Director Sabato De Sarno, who joined the brand in 2023, will now showcase unified collections across three annual shows.
The new format will debut in February 2025 during Milan Fashion Week, followed by the Spring/Summer 2026 presentation later in the year. The third show, featuring the Cruise 2026 collection, will take place in Florence, continuing Gucci's connection to its Tuscan roots.
Since taking the helm at Gucci, De Sarno has explored the interplay between masculine and feminine elements in his collections. While previously showing separate men's and women's lines, his designs have consistently featured a dialogue between the two aesthetics, sharing similar color palettes, materials, and design elements.
The decision to combine the shows follows a broader industry trend, with several luxury houses already adopting this approach. For Gucci, owned by French luxury group Kering, the move allows for a more streamlined creative narrative and potentially more efficient use of resources.
The shift also reflects evolving consumer attitudes toward gender in fashion, though Gucci maintains this is primarily a creative decision aligned with De Sarno's vision for the brand. The combined shows will allow the designer to present his complete seasonal vision in a single setting.
This calendar restructuring positions Gucci alongside other major houses that have already transitioned to co-ed shows, while maintaining its distinctive presence at key fashion events throughout the year.
Kristin Kaye
Insatiably curious about human expression, she immerses herself in literature, theater, art, and dance. Her academic journey led to degrees in Modern Literature, where she delved into The Furioso, and Historical Sciences with a focus on Contemporary History. Her studies took her to the prestigious Erasmus University Rotterdam, broadening her international perspective.
Her passion for culture isn't confined to personal enjoyment—it spills onto the pages of various publications. There, she explores not only artistic endeavors but also civil rights issues and the myriad ways human culture manifests itself. For her, writing about these topics isn't just a profession; it's an irresistible calling that stems from her deep-seated fascination with the human experience.