HIDDEN.NY AND NEEDLES UNVEIL LATEST COLLAB CAPSULE

Set to debut exclusively at NEPENTHES Tokyo on September 27, this collaboration marries NEEDLES' established silhouettes with HIDDEN.NY's distinctive visual language.

The collection reimagines NEEDLES' classic pieces through the lens of HIDDEN.NY's digital-first ethos. Signature items like the Cut t-shirts, featuring NEEDLES' renowned patchwork technique, are given a fresh twist. The iconic NEEDLES tracksuit, a favorite among streetwear enthusiasts, also makes an appearance, alongside mohair cardigans and parachute pants that blend comfort with street-ready style.

HIDDEN.NY's influence is unmistakable throughout the range. The brand's circular monogram features prominently, screen-printed on the backs of tops and embroidered onto sweater sleeves. In a nod to HIDDEN.NY's core offerings, the collaboration introduces intarsia-knit socks bearing the brand's logo.

Color plays a crucial role in the collection's identity. Various shades of green, a palette closely associated with HIDDEN.NY, dominate the lineup. One standout piece is a crewneck t-shirt in a particular green hue reminiscent of the "invisible" paint used on New York City scaffolding. This shirt showcases the collaboration's playful approach to branding, with a high-visibility orange HIDDEN.NY monogram overlapping a digitally distorted version of NEEDLES' butterfly emblem on the back.

The collection's graphics further emphasize the digital roots of HIDDEN.NY. A new design created for this collaboration depicts a pixelated hand reaching for a butterfly mid-flight, merging NEEDLES' symbol with HIDDEN.NY's internet-age aesthetic. This motif echoes themes from HIDDEN.NY's previous releases, such as the "Discover a New World" collection, which drew inspiration from early computer interfaces.

Adding an element of exclusivity to the launch, REBUILD BY NEEDLES will offer a selection of one-of-a-kind pieces. These unique items will be crafted from deconstructed and reassembled garments from HIDDEN.NY's past collections, providing a literal embodiment of the brand's "Past, Present, and Future" ethos.

This collaboration represents a continuing dialogue between HIDDEN.NY's internet-born visual language and NEEDLES' established presence in the streetwear landscape. It offers fans of both brands an opportunity to acquire pieces that bridge the gap between digital culture and tangible fashion.

The capsule collection will be available only at NEPENTHES Tokyo, underlining the exclusive nature of this partnership and potentially driving significant interest among collectors and enthusiasts in the streetwear community.

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