© INTER
This iconic jersey is not just a piece of sportswear; it's a symbol of Inter's recent triumphs and a nod to the club's rich history and ambitious future.
The standout feature of the new kit is the addition of the coveted Second Star, prominently displayed above the club crest. This star represents Inter's 20th Serie A title, a milestone achievement that has been years in the making. Alongside this new emblem of success, the jersey also sees the return of the tricolore badge, further emphasizing the club's national significance.
But this kit is more than just a celebration of past glories. Inter and Nike have crafted a design that beautifully balances tradition with innovation, much like the city of Milan itself. The classic black and blue stripes remain, but they've been reimagined with a modern, dynamic twist that extends to both the shirt and shorts. This blend of old and new is a perfect representation of Inter's DNA and Milan's reputation as a city that respects its history while constantly pushing boundaries in design, art, and fashion.
© INTER
The launch campaign for the new kit is a creative tour de force, centered around the theme of star creation. A hero video showcases various artisans bringing stars to life through different mediums – sculpture, tattoo, and other artistic forms. This creative process serves as a metaphor for Inter's journey and future ambitions, encapsulated in the campaign's tagline: "The stars, the start."
Inter's connection to Milan is further emphasized through the kit's design and the campaign's imagery. The city's influence is palpable, reflecting its status as a hub of creativity and innovation across multiple disciplines.
From a technical standpoint, the kit doesn't disappoint. Made with Nike's Dri-FIT ADV technology, the jersey promises to keep players fresh, light, and dry during intense matches. The Inter logo takes center stage, sewn into the middle of the shirt, with the tricolore badge on its left. The kit also introduces Betsson Sport as the new Official Main Partner on the front, while U-Power continues its partnership on the back.
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The launch event featured both men's and women's team players, including Lautaro Martinez, Alessandro Bastoni, Nicolò Barella, Chiara Robustellini, and Annamaria Serturini. Their pride in wearing this historic kit was evident, adding a personal touch to the campaign.
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Fans eager to get their hands on this piece of Inter history won't have to wait long. The kit will be available from July 23rd at various Inter and Nike stores, with wider availability from July 30th. The team will debut the new look on July 27th in a friendly match against UD Las Palmas in Cesena, Italy.
This new home kit it's a statement of intent from Inter Milan. It honors their past achievements, celebrates their present success, and looks forward to a future filled with more triumphs and stars. For Inter fans and football enthusiasts alike, this jersey is set to become a true collector's item.
© INTER
Staff
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