A debate has emerged in Japan concerning the legality of AI-generated artwork mimicking Studio Ghibli's distinctive animation style. The country's House of Representatives recently addressed whether these computer-created images violate existing copyright protections.
The discussion follows a recent internet trend where AI tools produced images resembling the iconic visual aesthetic of films by Studio Ghibli, a company closely tied to Japan's cultural heritage and internationally acclaimed for its animation. The proliferation of these images has prompted lawmakers to examine potential copyright infringement concerns.
During a government committee meeting, Constitutional Democratic Party member Masato Imai questioned Hirohika Nakahara about the legal implications of what some call "Ghiblification" – the creation of AI-generated content imitating Ghibli's recognizable style.
"There has been discussion of whether the so-called 'Ghiblification', making AI-generated images in the Ghibli style, constitutes copyright violation. Under the current interpretation of the law, just how legal is it?" Imai asked.
Nakahara responded that courts would ultimately need to make such determinations: "If it is only a matter of the style or ideas being similar, then it would not be considered copyright infringement. If AI-generated content is determined to be similar to or reliant on preexisting copyrighted works, then there is a possibility that it could constitute copyright infringement".
Imai sought clarification, noting, "So the use of styles and ideas is legal, but if [an AI-generated image] were recognized as being 'Ghibli itself,' then that would be a violation of law".
The legal status of these AI creations remains under consideration, with no immediate action planned against AI platforms like ChatGPT. However, the conversation raises important questions about creative ownership in the age of artificial intelligence, particularly as it relates to Studio Ghibli, whose works under director Hayao Miyazaki have garnered worldwide admiration.
The issue demonstrates the growing tension between technological innovation and the protection of intellectual property, especially concerning artistic styles closely associated with cultural identity.
Share this article
Thomas Gabe
is a seasoned technology editor based in Berlin, Italy. With over 5 years of experience, Thomas excels at making complex tech topics. He holds a Computer Science degree and in his free time, he enjoys experimenting with gadgets and mentoring budding tech journalists.