Fashion designer Colm Dillane's KidSuper brand has launched its music division, KidSuper Records, with the release of "Big In Da Game", featuring Quavo and UK rapper Giggs.
The track's origins trace back to a chance encounter between Dillane and Giggs outside KidSuper's Brooklyn headquarters on Roebling Street, where Giggs was filming a music video with Dave East. Their initial connection led to a collaboration for KidSuper's Paris Fashion Week show STRING THEORY Fall/Winter 2024, where Quavo, present in the audience, expressed interest in joining the project.
Drawing inspiration from British crime films like Peaky Blinders and Snatch, the music video showcases pieces from KidSuper's STRING THEORY collection, with Giggs referencing the brand directly in his lyrics: "I'm in the future wearin' KidSuper".
"Big In Da Game" is now available on major streaming platforms including Spotify and Apple Music.
Maya Torelli
Straddling the worlds of art and communication, this creative professional established People in 2009, a content agency specializing in the fusion of words and visuals. Over the years, her work has spanned a variety of projects, including magazines and documentary films. Beyond her commercial endeavors, she dedicates herself to exploring the nature of imagery, with a particular focus on its interplay with other media forms, especially music. Her passion for music not only fuels her writing but also deeply influences her work as a filmmaker, shaping both her documentaries and video installations. With a voracious appetite for knowledge across philosophy, sociology, anthropology, and various scientific disciplines, she weaves these diverse interests into a unique, interdisciplinary approach to content creation, perspective-taking, and writing.