LIAM GALLAGHER HEADLINES STONE ISLAND'S GROUNDBREAKING F/W'24 CAMPAIGN

Stone Island

Marking a pivotal moment in the brand's ongoing "Community as a form of research" project. This innovative initiative, launched in January, seeks to honor Stone Island's rich heritage and diverse global following.

The campaign showcases an eclectic ensemble of luminaries from the realms of music, sports, and the arts, with British rock legend Liam Gallagher taking center stage. The former Oasis frontman, known for his distinctive voice and uncompromising attitude, perfectly embodies Stone Island's ethos of authenticity and rebellion.

Joining Gallagher in this star-studded lineup are South Korean DJ and producer Peggy Gou, celebrated for her genre-defying electronic music; multifaceted artist Russell Tovey, recognized for his acting prowess and curation skills; and Sage Elsesser, the prodigious musician and professional skateboarder who bridges the gap between underground culture and high fashion.

Renowned photographer David Sims, a longtime collaborator with Stone Island, captures the essence of these cultural icons through his lens. Sims' masterful approach, coupled with the creative direction of industry veteran Ferdinando Verderi and the expert styling of Max Pearmain, results in a series of striking images that juxtapose the intimacy of portraiture with Stone Island's iconic white backdrop.

The campaign images showcase Stone Island's innovative designs, with Gallagher sporting a standout piece from the collection: a two-tone J-23 jacket featuring a cotton satin-lined hood with a visor. This technical marvel is constructed from a canvas fabric with a matte PVC coating, exemplifying Stone Island's commitment to pushing the boundaries of textile technology and functional design.

This latest campaign arrives at a pivotal moment for Gallagher, as rumors swirl about a potential Oasis reunion that has fans worldwide buzzing with excitement. The timing couldn't be more perfect for Stone Island, as it aligns the brand with a cultural moment that bridges nostalgia and contemporary relevance.

By bringing together this diverse group of influential figures, Stone Island reaffirms its position at the intersection of fashion, music, and art. The F/W'24 campaign not only showcases the brand's cutting-edge designs but also highlights its ability to resonate with a wide range of subcultures and generations.

As Stone Island continues to evolve under the Moncler Group's stewardship, this campaign serves as a powerful statement of the brand's enduring appeal and its commitment to innovation. With Liam Gallagher at the forefront, Stone Island is poised to capture the imagination of fashion enthusiasts and cultural tastemakers alike, setting the stage for an exciting new chapter in its storied history.

Stone Island

Stone Island

Stone Island