Spearheaded by the ever-versatile Lil Yachty, alongside rising stars Camo! and Draft Day, the campaign showcases a raw, nostalgic aesthetic that pays homage to '90s urban culture.
Lil Yachty, no stranger to the fashion world, continues to cement his status as a style icon in this latest venture. The campaign imagery, first teased on PDF's Instagram, presents Yachty in a striking ensemble that marries whimsy with street edge. He's seen sporting an eye-catching combination of mismatched, oversized denim shorts paired with a coordinating cardigan, all in a playful bubblegum palette. The look is grounded by PDF's signature moon shoes, creating a juxtaposition between the ethereal and the urban.
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Adding depth to the campaign, Camo! and Draft Day join Yachty in a series of images that capture the essence of youthful rebellion and camaraderie. The trio is photographed through a fish-eye lens, evoking memories of skate videos and DIY photoshoots from the '90s. This creative choice adds an immersive, almost voyeuristic quality to the campaign, allowing viewers to feel as if they're part of the crew.
It's worth noting that the Concrete Boys, originally a quintet, have recently undergone a change in lineup. Yachty confirmed the departure of KARRAHBOOO, leaving the collective as a four-piece outfit including Yachty, Camo!, Draft Day, and Dc2trill. This campaign marks one of the first major appearances of the group in its new configuration.
The collection itself seems to draw inspiration from various subcultures, blending elements of skate, hip-hop, and avant-garde fashion. While the full range is yet to be revealed, the teased pieces suggest a bold approach to proportions, colors, and textures. PDF's decision to cast the Concrete Boys aligns perfectly with the brand's ethos of pushing boundaries and celebrating individuality.
Fashion enthusiasts and fans alike can mark their calendars for August 30, 2024, when the first drop of "The Dirt" FW24 collection will be available exclusively on PDFCHANNEL.COM. As anticipation builds, it's clear that PDF by Domenico Formichetti is set to make a significant impact with this collection, bridging the gap between high fashion and street culture in a way that feels both fresh and nostalgic.
Eric Grischott
Born in the vibrant city of Groningen in 1991, Eric Grischott is a linguist with a deep-rooted passion for art, music, and fashion. His academic journey led him to graduate in languages, further enriching his linguistic prowess. His thirst for knowledge and cultural immersion took him abroad, where he gained invaluable experience and insights.
Eric’s linguistic expertise is not confined to just theory. He has honed his skills in French and German through specialized DELF and DELE courses, demonstrating his commitment to mastering these languages. His passions extend beyond languages, encompassing the creative realms of art, the rhythmic world of music, and the dynamic sphere of fashion.