LISA OF BLACKPINK JOINS LOUIS VUITTON AS BRAND AMBASSADOR

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This partnership cements LISA's status as a solo artist and fashion icon, following the path of her fellow BLACKPINK members who each represent major luxury brands.

The collaboration had been anticipated since LISA's appearance at Louis Vuitton's Fall 2024 Ready-to-Wear show in March. Her presence there was linked to her relationship with Frédéric Arnault, the recently appointed CEO of LVMH Watches, highlighting her existing connections within the luxury conglomerate.

LISA's history with LVMH brands includes her previous role as a Celine ambassador, where she even walked the runway for their Summer 2022 show in Nice, France. This new partnership with Louis Vuitton marks a significant step in her evolving relationship with the luxury group.

The Thai superstar expressed her excitement about working with Creative Director Nicolas Ghesquière, praising his unique design identity. Ghesquière reciprocated the enthusiasm, commending LISA's daring spirit and compelling charisma.

This ambassadorship coincides with LISA's flourishing solo career. She recently launched her own management company, Lloud Co., and released the single "Rockstar," which debuted at No. 4 on the Billboard Global 200 chart. Her venture into acting is also on the horizon, with a role in the third season of HBO's "The White Lotus," set in Thailand.

LISA joins an impressive roster of Louis Vuitton ambassadors, including global stars like Zendaya, Emma Stone, and Ana de Armas. The brand's connection to the K-pop world is further strengthened by ambassadorships with BTS' J-Hope, Stray Kids' Felix, and NewJeans' Hyein.

This collaboration between LISA and Louis Vuitton represents a significant fusion of music, fashion, and global cultural influence, promising exciting developments in both industries.