Louis Vuitton has created a custom trophy trunk for the FORMULA 1 LOUIS VUITTON AUSTRALIAN GRAND PRIX 2025, continuing the partnership announced between the luxury brand and Formula 1 in 2024. The trunk marks the first physical collaboration since the companies signed their decade-long agreement.
The trophy trunk features Louis Vuitton's classic monogram pattern in brown and gold, while incorporating elements that reflect both motorsport culture and the host country. Green and gold diagonal checkerboard details—Australia's national sporting colors—adorn the doors of the trunk, which opens to reveal a steering wheel centerpiece.
According to Louis Vuitton's F1 page, the design represents "a fusion of heritage and innovation" and aims to capture "the spirit of travel while reflecting the race host city's symbolic colors and distinctive identity."
The French luxury house will maintain a significant presence throughout the Melbourne event, scheduled for March 14-16. Track banners and signage will display the Louis Vuitton brand, while fellow LVMH companies Tag Heuer and Moët & Chandon will conduct special activations during the race weekend.
The trophy trunk will be presented to the winner of the Grand Prix, which serves as the season opener for the 2025 Formula 1 championship.
Check out the image gallery above.
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Alessio Forghieri
Editor with a degree in Mechanical Engineering from the "Enzo Ferrari" University of Modena. Writing about cars allows me to combine my technical knowledge with my lifelong passion for automobiles. I love exploring and sharing stories about design, performance, and innovation that make every car unique.