LOUIS VUITTON’S LATEST CAMPAIGN UNFOLDS IN THE SCENIC LOCALE OF LIVIGNO, ITALY

Immersed in an environment of vast magnificence, from endless roads to untouched landscapes that resonate with the stark beauty of untamed nature

Louis Vuitton
Louis Vuitton

Louis Vuitton’s Autumn/Winter 2024 campaign escorts us on a monumental voyage of exploration and adventure amidst the mountains of Livigno, Italy.

The leading maison of the LVMH group has selected the remarkable backdrop of the Italian Alps to showcase its most recent advertising, captured by photographer Colin Dodgson. It emerges as an evocative visual narrative that flawlessly articulates the creative director Pharrell Williams’ vision for this season.

Louis Vuitton
Louis Vuitton

The Men’s F/W '24 collection aimed to illuminate the roots of western style, guided by a primal instinct inherent to the traveler. This led to a contemplation on the inception of workwear, which was interpreted in accordance with the savoir-faire principles of the French brand. From ideation to execution, the outfits are designed within an ecosystem known as LVERS, reflecting the reinterpretation of male wardrobe archetypes through cultural interchange.

Louis Vuitton
Louis Vuitton
Louis Vuitton
Louis Vuitton
Louis Vuitton
Louis Vuitton
Louis Vuitton
Louis Vuitton
Eric Grischott

Eric Grischott

Born in the vibrant city of Groningen in 1991, Eric Grischott is a linguist with a deep-rooted passion for art, music, and fashion. His academic journey led him to graduate in languages, further enriching his linguistic prowess. His thirst for knowledge and cultural immersion took him abroad, where he gained invaluable experience and insights.

Eric’s linguistic expertise is not confined to just theory. He has honed his skills in French and German through specialized DELF and DELE courses, demonstrating his commitment to mastering these languages. His passions extend beyond languages, encompassing the creative realms of art, the rhythmic world of music, and the dynamic sphere of fashion.