MERCURY/13 & F.C. COMO WOMEN: REIMAGINING WOMEN’S FOOTBALL WITH A FRESH BRAND IDENTITY

This transformative rebranding effort, led by Communion Studio, aims to position F.C. Como Women as the world’s premier Women’s Football brand, captivating and inspiring a global female audience.

Creating a brand that transcends football and resonates with women was essential. For female athletes, pursuing professional football is often a courageous and challenging journey. F.C. Como Women’s mission is to symbolize resilience and celebrate ambitious women who strive for success in all areas of life.

Victoire Cogevina Reynal, co-founder and co-CEO of Mercury/13, shares her vision: “Our brand launch aligns with Mercury/13’s mission to bring football to the other half of the world. Growing up, I loved football, but it never felt entirely inclusive. Now, we’ve built a purpose-driven brand that represents us all. The FCCW crest embodies women achieving the unimaginable despite the odds stacked against us.”

via @mercury13

A Bold Brand Identity

Mercury/13’s innovative approach defies traditional football norms. The new brand intentionally looks forward, breaking away from the past. The color palette simplifies, emphasizing timeless monograms and symbols. The design draws inspiration from Como’s rich history, reflecting the region’s textile weaving and the shimmering lake.

F.C. Como Women proudly stands as one of Italy’s independent top-flight clubs. The fashion-inspired monogram and classic monochrome colors set us apart.

via @mercury13

via @mercury13

Brand Truths

1. Heart and Humility: The players of F.C. Como Women perform with passion and uncommon humility.
2. Underdog Energy: Embracing their role as challengers, they fight for their place on the field.
3. Legacy-Makers: In a league steeped in tradition, F.C. Como Women represents the future of women’s football.
4. Beyond Football: F.C. Como Women symbolizes recognition and celebrates women who defy limits.

They believe in partnerships aligned with their values. As one of Italy’s independent women’s football clubs, they seek founding partners, not just sponsors. Brands in beauty and fashion, historically serving female audiences, resonate with their mission. Stay tuned for announcements about their technical sponsor and other committed partners.

Connect with F.C. Como Women: Explore their new website and redesigned social media channels at www.comowomen.it.

via @mercury13

About F.C. Como Women

Founded in 2020 by President Stefano Verga, S.S.D F.C. Como Women traces its roots back to 1997. The club’s remarkable journey—from Serie C to the pinnacle of Italian women’s football—culminated in their historic promotion to Serie A in 2021/22. F.C. Como Women also boasts a thriving youth academy across various age categories.

About Mercury/13

Mercury/13, led by Victoire Cogevina Reynal and Mario Malavé, aims to redefine women’s football ownership. With a $100 million investment plan, they identify and support super clubs across Europe and Latin America. Their seasoned team includes executives with diverse backgrounds, united by a passion for advancing women’s football.

Communion Studio: Crafting Inspirational Change for Brands

Communion Studio collaborates with brands that aspire to create a positive impact. With a track record of working with global giants like Burberry, Apple, Nike, and Smythson, as well as launching startups, Communion Studio is on a mission to partner exclusively with brands committed to shaping a better future.

The Creative Collective

Founded by Andy Harvey, a key player in Burberry’s digital transformation, Communion Studio brings together top talent from London’s creative industry. Alex Woolfe leads client partnerships, drawing from expertise with Aman, Expedia, and Zegna. Fred Ross, at the helm of the design team, has worked with Nike, Fondation Chanel, On, and Red Bull Music. Ally Tyler, leading creative strategy, has shaped impactful campaigns for Spotify, Netflix, Gucci, YOOX Net-a-Porter Group, Nike, Adidas, and McLaren.

Communion Studio collaborates with ZEGNA, their partner since 2021, on brand transformation and storytelling. Their work includes the Born In Oasi Zegna platform, the Zegna x Norda partnership, and campaigns featuring icons like Mads Mikkelsen. Additionally, they’re reinventing the Rosewood Hotels brand across purpose, digital channels, identity, campaigns, and overall experience. Their diverse client roster spans global fashion houses, purpose-driven lifestyle innovators, and cultural institutions.