[Life&Culture]

MILAN'S SECOND-GENERATION ITALIANS RESHAPE URBAN CULTURE

Milan's FOR THE CULTURE, Italy's first second-generation immigrant collective, partners with Foot Locker on Adidas Megaride launch, transforming urban narratives.

This article describes how FOR THE CULTURE, a Milan-based collective of second-generation Italians, has grown from a print magazine to an influential urban culture platform. It details their recent partnership with Foot Locker to launch the Adidas Megaride sneaker, highlighting how the collective provides authentic representation and creates opportunities for immigrant youth in Italy's creative industries. The article explains their mission to build networks among artists, entrepreneurs, and storytellers who are reshaping Italy's cultural landscape.
FOR THE CULTURE
This article describes how FOR THE CULTURE, a Milan-based collective of second-generation Italians, has grown from a print magazine to an influential urban culture platform. It details their recent partnership with Foot Locker to launch the Adidas Megaride sneaker, highlighting how the collective provides authentic representation and creates opportunities for immigrant youth in Italy's creative industries. The article explains their mission to build networks among artists, entrepreneurs, and storytellers who are reshaping Italy's cultural landscape.
FOR THE CULTURE
This article describes how FOR THE CULTURE, a Milan-based collective of second-generation Italians, has grown from a print magazine to an influential urban culture platform. It details their recent partnership with Foot Locker to launch the Adidas Megaride sneaker, highlighting how the collective provides authentic representation and creates opportunities for immigrant youth in Italy's creative industries. The article explains their mission to build networks among artists, entrepreneurs, and storytellers who are reshaping Italy's cultural landscape.
FOR THE CULTURE
This article describes how FOR THE CULTURE, a Milan-based collective of second-generation Italians, has grown from a print magazine to an influential urban culture platform. It details their recent partnership with Foot Locker to launch the Adidas Megaride sneaker, highlighting how the collective provides authentic representation and creates opportunities for immigrant youth in Italy's creative industries. The article explains their mission to build networks among artists, entrepreneurs, and storytellers who are reshaping Italy's cultural landscape.
FOR THE CULTURE
This article describes how FOR THE CULTURE, a Milan-based collective of second-generation Italians, has grown from a print magazine to an influential urban culture platform. It details their recent partnership with Foot Locker to launch the Adidas Megaride sneaker, highlighting how the collective provides authentic representation and creates opportunities for immigrant youth in Italy's creative industries. The article explains their mission to build networks among artists, entrepreneurs, and storytellers who are reshaping Italy's cultural landscape.
FOR THE CULTURE
Gallery image
This article describes how FOR THE CULTURE, a Milan-based collective of second-generation Italians, has grown from a print magazine to an influential urban culture platform. It details their recent partnership with Foot Locker to launch the Adidas Megaride sneaker, highlighting how the collective provides authentic representation and creates opportunities for immigrant youth in Italy's creative industries. The article explains their mission to build networks among artists, entrepreneurs, and storytellers who are reshaping Italy's cultural landscape.
FOR THE CULTURE
This article describes how FOR THE CULTURE, a Milan-based collective of second-generation Italians, has grown from a print magazine to an influential urban culture platform. It details their recent partnership with Foot Locker to launch the Adidas Megaride sneaker, highlighting how the collective provides authentic representation and creates opportunities for immigrant youth in Italy's creative industries. The article explains their mission to build networks among artists, entrepreneurs, and storytellers who are reshaping Italy's cultural landscape.
FOR THE CULTURE
This article describes how FOR THE CULTURE, a Milan-based collective of second-generation Italians, has grown from a print magazine to an influential urban culture platform. It details their recent partnership with Foot Locker to launch the Adidas Megaride sneaker, highlighting how the collective provides authentic representation and creates opportunities for immigrant youth in Italy's creative industries. The article explains their mission to build networks among artists, entrepreneurs, and storytellers who are reshaping Italy's cultural landscape.
FOR THE CULTURE
This article describes how FOR THE CULTURE, a Milan-based collective of second-generation Italians, has grown from a print magazine to an influential urban culture platform. It details their recent partnership with Foot Locker to launch the Adidas Megaride sneaker, highlighting how the collective provides authentic representation and creates opportunities for immigrant youth in Italy's creative industries. The article explains their mission to build networks among artists, entrepreneurs, and storytellers who are reshaping Italy's cultural landscape.
FOR THE CULTURE
This article describes how FOR THE CULTURE, a Milan-based collective of second-generation Italians, has grown from a print magazine to an influential urban culture platform. It details their recent partnership with Foot Locker to launch the Adidas Megaride sneaker, highlighting how the collective provides authentic representation and creates opportunities for immigrant youth in Italy's creative industries. The article explains their mission to build networks among artists, entrepreneurs, and storytellers who are reshaping Italy's cultural landscape.
FOR THE CULTURE
This article describes how FOR THE CULTURE, a Milan-based collective of second-generation Italians, has grown from a print magazine to an influential urban culture platform. It details their recent partnership with Foot Locker to launch the Adidas Megaride sneaker, highlighting how the collective provides authentic representation and creates opportunities for immigrant youth in Italy's creative industries. The article explains their mission to build networks among artists, entrepreneurs, and storytellers who are reshaping Italy's cultural landscape.
FOR THE CULTURE
This article describes how FOR THE CULTURE, a Milan-based collective of second-generation Italians, has grown from a print magazine to an influential urban culture platform. It details their recent partnership with Foot Locker to launch the Adidas Megaride sneaker, highlighting how the collective provides authentic representation and creates opportunities for immigrant youth in Italy's creative industries. The article explains their mission to build networks among artists, entrepreneurs, and storytellers who are reshaping Italy's cultural landscape.
FOR THE CULTURE

FOR THE CULTURE, Italy's first creative collective entirely managed by second-generation immigrants, has partnered with Foot Locker to launch the Adidas Megaride sneaker. This collaboration represents a milestone for the Milan-based movement that has evolved from a print magazine into an influential platform for urban culture.

Founded by young Italians who grew up between two cultures, FOR THE CULTURE emerged from what its founders describe as a lack of authentic representation in mainstream media. "We've always known there was a culture that nobody was telling, but that lived in the streets, neighborhoods, music, and fashion", states the collective in their press release.

The group positions itself beyond traditional media, functioning as a community network connecting creatives, artists, storytellers, and entrepreneurs who are working to redefine Italy's cultural landscape. Their stated mission includes building a market where the talents of their generation receive recognition and appreciation.

This article describes how FOR THE CULTURE, a Milan-based collective of second-generation Italians, has grown from a print magazine to an influential urban culture platform. It details their recent partnership with Foot Locker to launch the Adidas Megaride sneaker, highlighting how the collective provides authentic representation and creates opportunities for immigrant youth in Italy's creative industries. The article explains their mission to build networks among artists, entrepreneurs, and storytellers who are reshaping Italy's cultural landscape.
FOR THE CULTURE

Since its inception, FOR THE CULTURE has expanded its reach through various collaborations and projects. The partnership with Foot Locker for the Adidas Megaride launch holds particular significance for members who recall struggling to afford sneakers from the same stores where they now feature as official collaborators.

The collective's growth reflects broader changes in Italian media and cultural representation, with their message summarized in their slogan: "Trust the culture. We are all witnesses".

Share this article

Eric Grischott

Eric Grischott

Born in Groningen in 1991, Eric Grischott is a linguist with a deep-rooted passion for art, music, and fashion. His academic journey led him to graduate in languages, further enriching his linguistic prowess. His thirst for knowledge and cultural immersion took him abroad, where he gained invaluable experience and insights. Eric’s linguistic expertise is not confined to just theory. He has honed his skills in French and German through specialized DELF and DELE courses, demonstrating his commitment to mastering these languages. His passions extend beyond languages, encompassing the creative realms of art, the rhythmic world of music, and the dynamic sphere of fashion.