Miu Miu is introducing its Gymnasium collection and Custom Studio through a series of temporary retail spaces across Asia. The tour, which began in Tokyo this February, will visit major cities in Japan, China, and South Korea over the next month.
The pop-up schedule starts at Tokyo's Isetan The Stage (February 5-11), followed by Hong Kong's Harbour City (February 13-March 9) and Seoul's Hyundai Coex (February 14-March 9). Additional locations include Hangzhou Mixc (February 20-26) and Umeda Hankyu Coto Coto (February 26-March 4). The collection is available at each physical location and through the brand's website until March 4, with a special WeChat release from February 20-26.
Drawing from its Spring/Summer 2025 runway presentation, the Gymnasium collection reflects the house's interpretation of athletic wear. The release includes updated versions of Miu Miu's established bag designs - the Wander, Arcadie, Beau, and Adventure - now featuring new leather treatments and piping details. The footwear range introduces three new styles: the Plume, Tyre, and Gymnasium sneakers, which build on design elements from the label's previous New Balance partnership.
The Custom Studio component allows shoppers to modify select runway pieces. This service arrives as personalization becomes increasingly present in luxury fashion, with houses like Hermès and Balenciaga developing similar programs over the past six months. Customers can select from various bag charms, sneaker tabs, and lace options. The customization service will be available both in-store at the pop-up locations and through Miu Miu's digital platforms.
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Kristin Kaye
Insatiably curious about human expression, she immerses herself in literature, theater, art, and dance. Her academic journey led to degrees in Modern Literature, where she delved into The Furioso, and Historical Sciences with a focus on Contemporary History. Her studies took her to the prestigious Erasmus University Rotterdam, broadening her international perspective.
Her passion for culture isn't confined to personal enjoyment—it spills onto the pages of various publications. There, she explores not only artistic endeavors but also civil rights issues and the myriad ways human culture manifests itself. For her, writing about these topics isn't just a profession; it's an irresistible calling that stems from her deep-seated fascination with the human experience.