Moncler has selected New York City as the backdrop for its Spring 2025 collection campaign, featuring actor Penn Badgley. This marks the third installment of the brand's traveling series, following previous campaigns shot in Paris and Madrid with actors Arnaud Binard and Joaquín Furriel.
The campaign captures Badgley, known for his roles in "You" and "Gossip Girl", in candid, paparazzi-style photographs throughout Manhattan. Having lived in New York for nearly two decades, Badgley shares his connection to the brand: "I remember when a Moncler jacket was something I aspired to own. Working with the brand in the city I've called home for almost twenty years felt natural. This collection brings together urban functionality with Moncler's refined touch - essential, comfortable, and sophisticated."
Creative Director Remo Ruffini's latest collection adapts to New York's urban landscape with versatile pieces in beige, navy, grey, and black. The men's line emphasizes adaptability through reversible jackets and coats that transform into vests via zippers. Materials include suede, cashmere, and Moncler's signature Airsoft nylon, developed to combine a soft appearance with practical functionality.
The collection merges metropolitan style with technical innovation. Each piece is designed for various occasions, from business meetings to cultural events, using materials that maintain the brand's emphasis on quality while adapting to city life.
The Spring 2025 collection is now available through Moncler's online store and select boutiques worldwide.
The choice of New York as the campaign location continues Moncler's strategy of connecting with global cities. The brand's previous campaigns in European capitals established a pattern of selecting locations that mirror their design philosophy - the fusion of heritage with contemporary urban living.
Technical details in the collection include weather-resistant treatments on outerwear, temperature-regulating fabric technologies, and modular design elements that allow garments to adapt to changing conditions. These features particularly suit New York's variable climate and fast-paced lifestyle.
Eric Grischott
Born in Groningen in 1991, Eric Grischott is a linguist with a deep-rooted passion for art, music, and fashion. His academic journey led him to graduate in languages, further enriching his linguistic prowess. His thirst for knowledge and cultural immersion took him abroad, where he gained invaluable experience and insights. Eric’s linguistic expertise is not confined to just theory. He has honed his skills in French and German through specialized DELF and DELE courses, demonstrating his commitment to mastering these languages. His passions extend beyond languages, encompassing the creative realms of art, the rhythmic world of music, and the dynamic sphere of fashion.