MSCHF TRANSFORMS RUBBER FLIP-FLOPS INTO HIGH HEELS

In recent years, MSCHF has gained notoriety for its ability to create footwear that challenges conventions and provocatively defines the zeitgeist.

© MSCHF
© MSCHF

The New York-based collective has repeatedly pushed the boundaries of fashion and art, blurring the lines between creativity, controversy, and commerce.

Their portfolio of unconventional creations is extensive and diverse. Notable examples include the Nike Air Max 97 sneakers containing holy water and drops of Lil Nas X's blood, which sparked both admiration and outrage in equal measure. They've also produced pseudo-Birkenstock sandals crafted from dismantled Hermès Birkin bags, a move that raised eyebrows in the luxury fashion world.

MSCHF's penchant for the absurd doesn't stop there. They've introduced orthopedic-style boots that double as a fashion statement and sneakers designed to be worn backwards, challenging our perception of footwear functionality. Perhaps their most viral creation to date has been the Big Boots, offered in striking red, black, and yellow colorways through a collaboration with Crocs, which took social media by storm.

Now, the irreverent collective has outdone themselves once again with their latest avant-garde offering: a pair of high heels inspired by the classic, albeit often derided, rubber flip-flops. In a stroke of genius (or madness, depending on your perspective), MSCHF has essentially fused two identical pool slides to create a curved silhouette with a heel.

© MSCHF
© MSCHF

These unique shoes, aptly named "Flipped Flop," come in a deep navy blue color with white accents and feature the Performance Sport logo. The design cleverly reimagines the casual beach staple as a high-fashion statement piece, challenging our preconceptions about what constitutes elegant footwear.

For those brave enough to make a splash with this daring footwear, the Flipped Flop will be available for purchase starting Tuesday, July 30th. In keeping with MSCHF's digital-first approach, the shoes will be sold exclusively online through a specially created website. Priced at $450, these shoes are not just a fashion item but a conversation piece and a potential collector's item for those who appreciate MSCHF's unique brand of artistic disruption.

© MSCHF
© MSCHF

As with all MSCHF releases, the Flipped Flop is expected to generate significant buzz in fashion circles and beyond. It remains to be seen whether these rubber heel hybrids will be embraced by trendsetters or relegated to the realm of fashion curiosities. Regardless, MSCHF continues to cement its reputation as a brand that isn't afraid to flip conventional fashion on its head - quite literally, in this case.

© MSCHF
© MSCHF
© MSCHF
© MSCHF
© MSCHF
© MSCHF
Eric Grischott

Eric Grischott

Born in Groningen in 1991, Eric Grischott is a linguist with a deep-rooted passion for art, music, and fashion. His academic journey led him to graduate in languages, further enriching his linguistic prowess. His thirst for knowledge and cultural immersion took him abroad, where he gained invaluable experience and insights. Eric’s linguistic expertise is not confined to just theory. He has honed his skills in French and German through specialized DELF and DELE courses, demonstrating his commitment to mastering these languages. His passions extend beyond languages, encompassing the creative realms of art, the rhythmic world of music, and the dynamic sphere of fashion.