NEW BALANCE 991V2 EMBARKS ON A GLOBAL TOUR

The New Balance 991v2, the first sneaker to be entirely designed and manufactured at New Balance's British headquarters, is set to embark on a worldwide tour.

New Balance
New Balance

This iconic shoe will traverse major global cities throughout August, donning special colorways unique to each country. The tour will feature five limited-edition sneakers, with only 500 pairs available for each release. These exclusive designs all share a sleek black base, complemented by suede overlays in colors chosen to represent each city.

The global journey kicks off on August 10th in the fashion capital of Paris, where the vibrant green 991v2 will be unveiled at the trendy Starcow store. Sneaker enthusiasts can expect a nod to the city's lush gardens and parks with this nature-inspired hue. Following this, the tour heads east to Tokyo, where on August 14th, atmos will release a striking pink version, perhaps a tribute to Japan's famous cherry blossoms.

Crossing the Pacific, the tour touches down in the United States on August 17th. Social Status will host the release of a patriotic blue colorway, likely inspired by the nation's flag. The journey then continues to China, where the Grey store, New Balance's flagship in the region, will introduce a bold red version on August 21st, symbolizing luck and prosperity in Chinese culture.

The grand finale of this global sneaker odyssey takes place in Korea on August 28th. Here, sneaker aficionados can find the sunny yellow iteration at Casestust and UP THERE, possibly inspired by the vibrant street fashion scene in Seoul.

As a premium offering from New Balance's esteemed Made in UK line, the 991v2 typically retails for $250. Given the exclusive nature and limited availability of these special releases, we anticipate the price point to remain consistent with, or potentially slightly higher than, the standard model.

This worldwide tour not only showcases New Balance's commitment to global sneaker culture but also highlights the craftsmanship and attention to detail that goes into each pair of 991v2s. Sneaker collectors and fashion enthusiasts alike will undoubtedly be eager to get their hands on these city-specific colorways, making this release a significant event in the 2023 sneaker calendar.

New Balance
New Balance
New Balance
New Balance
New Balance
New Balance
New Balance
New Balance
Staff

Staff

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