Oakley has released a new limited edition Plantaris sunglasses in collaboration with Podpah, Brazil's leading podcast, marking a strategic partnership that bridges sports eyewear with digital media entertainment.
The new model builds on the Plantaris line, which has previously collaborated with international personalities, now focusing on the Brazilian market through a partnership with podcast hosts Igão and Mítico. Podpah, which has maintained top podcast rankings in Brazil since 2020, brings a distinctive cultural perspective to the eyewear design.
The sunglasses feature a distinctive black and yellow color scheme that references Podpah's brand identity. Technical specifications include Oakley's proprietary O Matter™ material construction, providing lightweight durability with a metal core framework. Th\e design incorporates several unique functional elements: articulated arms inspired by amphibian anatomy, removable nose guards, and Prizm™ lens technology that enhances visual clarity across different environments.
Engineered for versatility, the sunglasses include Unobtainium® grip technology, which maintains stability during high-movement activities. The ergonomic design addresses both aesthetic and practical considerations, targeting consumers who value performance and style.
This collaboration represents more than a product launch. It connects Oakley's technical design expertise with Podpah's significant media presence, capturing the attention of Brazil's young, active demographic. The partnership highlights the increasing intersection between sports equipment brands and digital content creators.
Pricing and availability details will be announced through Oakley's official channels and Podpah's platforms in the coming weeks.
Eric Grischott
Born in Groningen in 1991, Eric Grischott is a linguist with a deep-rooted passion for art, music, and fashion. His academic journey led him to graduate in languages, further enriching his linguistic prowess. His thirst for knowledge and cultural immersion took him abroad, where he gained invaluable experience and insights. Eric’s linguistic expertise is not confined to just theory. He has honed his skills in French and German through specialized DELF and DELE courses, demonstrating his commitment to mastering these languages. His passions extend beyond languages, encompassing the creative realms of art, the rhythmic world of music, and the dynamic sphere of fashion.