OTB GROUP AND CHALHOUB GROUP UNITE TO EXPAND LUXURY BRANDS IN THE MIDDLE EAST

Maison Margiela store in Dubai

The OTB Group, known for brands like Diesel, Jil Sander, Maison Margiela, Marni and Viktor&Rolf is partnering with the Chalhoub Group. This partnership marks a significant agreement.

The goal? To significantly expand the presence of OTB's high-end brands in this strategic area.

This move combines Chalhoub's deep regional expertise and solid infrastructure with the unbridled creativity and avant-garde soul of OTB's portfolio. The partners aim to forge a vibrant integrated retail ecosystem, enhancing the footprint of Jil Sander, Maison Margiela and Marni through aggressive store expansion, e-commerce optimization and local marketing offensives.

For Renzo Rosso, OTB's visionary founder and chairman, "The alliance with Chalhoub Group, the undisputed luxury authority in the Middle East, is an exciting prospect given their deep knowledge of the region. This strategic pact comes at an ideal time, with our brands in the spotlight due to recent efforts to elevate their creativity and craftsmanship. Through this partnership, we look forward to unveiling the splendor of our brands to Middle Eastern consumers, proliferating in this globally vital market."

He was echoed by Patrick Chalhoub, Group Chairman, "We are extremely proud to strengthen ties with OTB and I am confident that this agreement heralds an accelerated and mutually beneficial path, fueled by a shared passion for luxury. In close collaboration with the OTB team, we aim to propagate their portfolio of excellence, featuring icons such as Jil Sander, Maison Margiela and Marni, throughout the Gulf countries. We will focus on unparalleled offerings, unparalleled services and personalized experiences for our clientele."

This pioneering partnership aims to open more than 15 new boutiques over the next five years, targeting key marketplaces such as the UAE, Qatar, Saudi Arabia and Kuwait. This ambitious roll-out will reinforce the Maison Margiela store at Dubai Mall, consolidating the brand's presence in key luxury department stores and concepts.

OTB GROUP: Is an international fashion group known for its iconic and unconventional brands like Diesel, Jil Sander, Maison Margiela, Marni, and Viktor&Rolf. The group, whose name stands for "Only The Brave," is committed to pushing creative boundaries and supporting innovative talent under the leadership of founder Renzo Rosso. With over 7,000 global employees, OTB focuses on a digital-first, sustainable approach driven by technological innovation. The group also prioritizes social responsibility through the OTB Foundation.

CHALHOUB GROUP: For over 60 years, Chalhoub Group has been a leading creator of luxury experiences in the Middle East. As a hybrid retailer, the group offers a portfolio of 10 owned brands and over 450 international brands across luxury, beauty, fashion, and lifestyle categories including watches, jewelry, and eyewear. With a customer-centric approach, Chalhoub Group operates over 750 experiential retail stores, e-commerce sites, and mobile apps. The group employs 15,000 professionals across 8 Middle Eastern countries and is certified as a Great Place to Work® in several nations. Chalhoub Group prioritizes innovation through initiatives like "The Greenhouse" incubator for startups. The group also embeds sustainability into its strategy and is committed to people, partners, and the planet as a UN Global Compact member and Women's Empowerment Principles signatory.