Louis Vuitton's Spring 2025 menswear campaign places young diplomats within UNESCO's Paris headquarters, extending the narrative from Pharrell Williams' June runway show at the same location.
The campaign, photographed by Stef Mitchell, follows these figures through UNESCO's corridors and gardens. Models wear pieces that reflect the collection's focus on international exchange: checkered suits in earth tones, LV Airways flight wear, and typographic shirts.
The collection introduces the Speedy P9 bag in black and sun-faded fluorescent versions, alongside new Millionaire 4.0 sunglasses featuring skin-toned frames. Williams' earlier runway themes remain present - the Air Afrique partnership, LV football club motifs, and travel accessories designed for global movement.
Key details emerge in the fabrication: garments match human skin tones, while bags and accessories emphasize utility for international travel. The collection builds on Williams' LVERS concept, which he developed as Louis Vuitton's Creative Director to explore shared human experiences across cultures.
Shot composition places models in formal diplomatic settings - meeting rooms, document-lined halls, and UNESCO's modernist architecture. This setting connects with the collection's focus on cross-cultural exchange, using the UN body's headquarters to frame clothing designed for international movement.
The campaign will appear in print and digital platforms through early 2025, marking Williams' second year directing Louis Vuitton's menswear vision.
Kristin Kaye
Insatiably curious about human expression, she immerses herself in literature, theater, art, and dance. Her academic journey led to degrees in Modern Literature, where she delved into The Furioso, and Historical Sciences with a focus on Contemporary History. Her studies took her to the prestigious Erasmus University Rotterdam, broadening her international perspective.
Her passion for culture isn't confined to personal enjoyment—it spills onto the pages of various publications. There, she explores not only artistic endeavors but also civil rights issues and the myriad ways human culture manifests itself. For her, writing about these topics isn't just a profession; it's an irresistible calling that stems from her deep-seated fascination with the human experience.