[Art&Design]

PHARRELL WILLIAMS PRESENTS TWO EVIAN BOTTLES SIGNED HUMANRACE

Pharrell Williams and Evian collaborate on a limited-edition co-branded water bottle collection, featuring sparkling and still water designs with the message "THIS IS THE FOUNTAIN OF YOUTH.

The Evian x Pharrell Williams co-branded water bottle collection features two glass bottles - one with a green graphic for sparkling water and one with a blue graphic for still water. Both bottles are marked with the text "THIS IS THE FOUNTAIN OF YOUTH," a reference to the artist's secret to youthfulness. The collaboration is part of Evian's ongoing partnerships with fashion and lifestyle brands.
Evian

n 2024, the protagonist of Evian's annual collaborative project is Pharrell Williams. As usual, the French brand has presented its new collaborative project, which adds to a long list of partnerships with names related to the fashion world, including Balmain, Virgil Abloh, Chiara Ferragni, Paul Smith, Issey Miyake, Alexander Wang, Jean Paul Gaultier, Moncler, Coperni, and Vetements, which features the signature of the creative director of Louis Vuitton's menswear.

A few months ago, the two had anticipated their partnership with the launch of a limited-edition unisex capsule collection of clothing and accessories signed by the lifestyle brand Humanrace, which included sweatshirts, t-shirts, jackets, shorts, caps, and bags inspired by tennis.

Now, the co-lab continues with the presentation of a highly anticipated pair of co-branded glass bottles. The peculiarity of this version is the differentiation of the water type, with a green graphic for the sparkling water and a blue one for the still water. Both are characterized by the inscription "THIS IS THE FOUNTAIN OF YOUTH", a message that alludes to the artist's secret of youth.

At the moment, the details regarding the release are not yet known, but an Instagram post suggests that the launch is very close.

The Evian x Pharrell Williams co-branded water bottle collection features two glass bottles - one with a green graphic for sparkling water and one with a blue graphic for still water. Both bottles are marked with the text "THIS IS THE FOUNTAIN OF YOUTH," a reference to the artist's secret to youthfulness. The collaboration is part of Evian's ongoing partnerships with fashion and lifestyle brands.
Evian
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Kristin Kaye

Kristin Kaye

Insatiably curious about human expression, she immerses herself in literature, theater, art, and dance. Her academic journey led to degrees in Modern Literature, where she delved into The Furioso, and Historical Sciences with a focus on Contemporary History. Her studies took her to the prestigious Erasmus University Rotterdam, broadening her international perspective.

Her passion for culture isn't confined to personal enjoyment—it spills onto the pages of various publications. There, she explores not only artistic endeavors but also civil rights issues and the myriad ways human culture manifests itself. For her, writing about these topics isn't just a profession; it's an irresistible calling that stems from her deep-seated fascination with the human experience.