PLEASURES AND ASICS UNITE FOR FRESH TAKE ON GEL-NYC

Los Angeles streetwear brand PLEASURES and Japanese footwear giant ASICS are set to release their latest collaborative effort: a reimagined version of the GEL-NYC silhouette.

PLEASURES x ASICS GEL-NYC sneaker featuring lavender ripstop upper with orange branding and chocolate brown accents on the sole and mudguard
PLEASURES

The upcoming release showcases a sophisticated color palette that combines soft lavender ripstop material for the upper base, striking orange accents on the midfoot branding, and rich chocolate brown details extending across the tongue, mudguard, and GEL-cushioned sole unit. This thoughtful color combination offers a fresh interpretation of the GEL-NYC model, which made its debut in the sneaker market just last year.

This collaboration adds to PLEASURES' growing portfolio of ASICS partnerships, following their successful work on models like the GEL-NANDI OG and GEL-LYTE III. While full product imagery remains limited, early preview materials have revealed the sneaker's key design elements, including distinctive co-branding featuring PLEASURES' signature typography at the toe alongside traditional ASICS branding.

Release Details

  • Model: PLEASURES x ASICS GEL-NYC
  • Color Scheme: Lavender/Orange/Chocolate
  • Product Code: 1203A622-700
  • Launch Date: October 11, 2024
  • Expected Price Point: Approximately $140 USD
  • Availability: PLEASURES' official channels and select retailers including HBX
Eric Grischott

Eric Grischott

Born in Groningen in 1991, Eric Grischott is a linguist with a deep-rooted passion for art, music, and fashion. His academic journey led him to graduate in languages, further enriching his linguistic prowess. His thirst for knowledge and cultural immersion took him abroad, where he gained invaluable experience and insights. Eric’s linguistic expertise is not confined to just theory. He has honed his skills in French and German through specialized DELF and DELE courses, demonstrating his commitment to mastering these languages. His passions extend beyond languages, encompassing the creative realms of art, the rhythmic world of music, and the dynamic sphere of fashion.