Puma is breathing new life into its iconic Speedcat sneaker, first introduced in 1999, with a high-profile campaign featuring two of today's most prominent music stars: pop sensation Dua Lipa and K-pop idol Rosé.
Puma
The Speedcat, originally designed for motorsport, has undergone a remarkable journey since its debut. After 25 years, the sneaker has transcended its racing roots, becoming a fashion statement embraced by trendsetters worldwide. This summer's reintroduction marked a strategic revival, quickly capturing the attention of style enthusiasts and sneaker collectors.
The latest campaign positions the Speedcat as more than just footwear - it's a symbol of exploration and unbridled spirit. Photographed against a dramatic desert landscape, Lipa and Rosé embody the shoe's adventurous ethos. Their styling reflects the sneaker's racing-inspired design, featuring bold, performance-driven aesthetics that pay homage to the shoe's motorsport heritage.
Puma
The campaign coincides with the release of new colorways, expanding beyond the classic red and black options. A new "Pink Blush" variant will be available from December 5th, accessible through Puma's online platform and select retail partners.
Kristin Kaye
Insatiably curious about human expression, she immerses herself in literature, theater, art, and dance. Her academic journey led to degrees in Modern Literature, where she delved into The Furioso, and Historical Sciences with a focus on Contemporary History. Her studies took her to the prestigious Erasmus University Rotterdam, broadening her international perspective.
Her passion for culture isn't confined to personal enjoyment—it spills onto the pages of various publications. There, she explores not only artistic endeavors but also civil rights issues and the myriad ways human culture manifests itself. For her, writing about these topics isn't just a profession; it's an irresistible calling that stems from her deep-seated fascination with the human experience.