PÜRA UNVEILS NEW OPTICS COLLECTION INSPIRED BY BRUTALIST ARCHITECTURE

The new line of sunglasses features designs that reflect the bold angles and stark lines characteristic of this architectural style.

Püra, a multidisciplinary brand, aims to create designs that transcend traditional fashion boundaries. The company's approach combines influences from various design disciplines, including architecture and industrial design. This cross-pollination of ideas is evident in their latest eyewear offerings.

The new collection showcases frames with strong geometric shapes and a focus on raw materials. Each pair of sunglasses is crafted to convey a sense of durability and resilience, mirroring the imposing presence of brutalist structures. Despite their bold appearance, the designs maintain a timeless quality that Püra believes will resonate with wearers across different settings and occasions.

In developing this collection, Püra's designers have drawn parallels between their creative process and the principles of brutalist architecture. Both emphasize the honest use of materials and the balance between form and function. The result is a line of eyewear that aims to be both visually striking and practical for daily wear.

Püra's design philosophy extends beyond this collection. The brand cites influences from fashion houses like Sacai, known for intricate craftsmanship, and early Helmut Lang, recognized for minimalist designs. By combining these inspirations, Püra seeks to create products that offer enduring elegance in a rapidly changing fashion landscape.

The company's focus on simplicity, geometry, and texture is evident throughout their product range. With this optics collection, Püra continues to explore how these elements can be applied to eyewear design. The brand positions these sunglasses as more than just fashion accessories, but as durable companions for urban life and everyday adventures.

As Püra expands its product offerings, the brand maintains its commitment to creating designs that aim to withstand passing trends. This approach reflects a growing interest among consumers in products that offer longevity and versatility.

The new Püra optics collection is now available through select retailers and the brand's online store. Prices and specific model details can be found on the Püra’s website.