RIHANNA IS THE NEW MUSE FOR DIOR'S J'ADORE FRAGRANCE

PHOTO BY PIERRE MOUTON / COURTESY OF PARFUMS CHRISTIAN DIOR

This appointment marks a new chapter in the history of the renowned fragrance, which has been a symbol of femininity and luxury for decades. Rihanna’s association with Dior’s J’Adore fragrance is both an honor and a mission for her. She expressed her excitement about joining this adventure and contributing to it through her world, her story, her roots, as well as her creativity and her own femininity.

The J’Adore fragrance, which Rihanna has known and loved for so long, holds a special place in the hearts of women around the world. As the new face of J’Adore, Rihanna succeeds Charlize Theron, who fronted the fragrance for 20 years and has now become the jewelry and skincare ambassador at LVMH Moët Hennessy Louis Vuitton-owned Dior.

Rihanna’s appointment as the face of J’Adore is a testament to her influence and power. She is not only one of the greatest and most powerful artists of all times, but also a successful entrepreneur, a committed humanitarian, a mother of two, and a singular beauty. Her music honors include nine Grammy Awards and 13 American Music Awards, and she was the first female artist to have 10 songs achieve 1 billion streams on Spotify.

In addition to her music career, Rihanna has made significant contributions in various fields. She launched the Clara Lionel Foundation, which supports and funds education and climate change programs around the world. She also founded the Fenty fashion house and Fenty Beauty, both under LVMH. Her acting credits include movies such as “Ocean’s 8,” “Valerian and the City of a Thousand Planets” and “Battleship”. In recognition of her contributions, the government of Barbados, her birthplace, appointed her official ambassador of culture and youth in 2018 and named her national heroine of Barbados in 2021.

Rihanna’s relationship with Dior is not new. She starred in “Secret Garden IV,” a campaign and short film shot inside Versailles, which was released in May 2015. The following year, Rihanna and Dior collaborated on a sunglass collection. As we look forward to the new era of J’Adore with Rihanna as its face, it’s clear that her unique blend of talent, audacity, and captivating beauty make her the perfect embodiment of the powerful Dior femininity that transcends generations.