THE MOST CREATIVE BRAND CAMPAIGNS FOR THE OLYMPIC GAMES

Coperni

As Paris 2024 approaches, companies of all sizes have risen to the challenge of creating Olympic-themed campaigns that capture the spirit of the games and leave a lasting impression on viewers.

Official partners of the Olympics, such as OMEGA and LVMH, have pulled out all the stops with their promotional efforts. These industry giants have invested in large-scale productions featuring top-tier athletes, aiming to create unforgettable experiences for their audience. However, it's not just the big names making waves in Olympic marketing.

Lesser-known brands have also seized the opportunity to make their mark. One standout example is FIGS, an American healthcare apparel company chosen to sponsor the medical staff of Team USA. Their campaign highlights the often-overlooked heroes who work behind the scenes to keep athletes in peak condition.

The diversity of approaches taken by different brands is truly remarkable. Nike's powerful message "Winning isn't for everyone" resonates with the dedication required to reach Olympic heights. Google tugs at heartstrings with a romantic narrative, while Rimowa and Coperni demonstrate that sometimes simplicity is the key to an effective campaign. Each brand has found a unique way to interpret the values and significance of the Olympic Games.

Let's take a closer look at some of the most interesting campaigns we've seen so far:

1. OMEGA: As an official partner of the Games, OMEGA has created one of the most visually striking campaigns, playing with perspectives and optical effects. The impact isn't just visual – they've also incorporated music, featuring French rapper SDM's voice adapting the track "Born To Be A Legend" by Manafest, Liv Ash, and OTTO BLUE.

1. FIGS: This healthcare apparel company's campaign for Team USA's medical staff is both powerful and eye-opening. It sheds light on the crucial role played by those we don't see on the podium but who are instrumental in getting athletes there.

1. Nike: "Winning isn't for everyone" – this bold claim forms the core of Nike's campaign for Paris 2024. Narrated by none other than Willem Dafoe, the message is clear: victory demands sacrifice, determination, and obsession.

1. Google: Titled "Dear Sidney," this heartwarming campaign follows a father using Google to help his daughter write a message to her idol, Olympic athlete and 400-meter hurdles world record holder Sydney McLaughlin-Levrone.

1. Rimowa: Known for their aluminum and polycarbonate suitcases, Rimowa's campaign cleverly demonstrates how their products are perfect for everyone and everything. Through a simple play of cuts and shots, they emphasize their ability to accompany people everywhere, becoming part of life's most memorable moments.

1. Apple: True to form, Apple's campaign is simple yet effective. It focuses on new generations and the positive use of their devices, showcasing how they can capture the moments and progress of children who might one day be seen not just on our iPhones, but on television screens worldwide.

1. Coperni: Elegance meets tradition in Coperni's celebration of the Paris 2024 Olympic Games. Using a clever interplay of shapes and perspectives, they recreate the five Olympic rings using their colorful bags, perfectly blending their brand with Olympic symbolism.

These campaigns showcase the incredible creativity and diversity of approaches taken by brands in celebrating the Olympic spirit. From emotional storytelling to visual spectacles, each campaign offers a unique perspective on what the Olympics represent, proving that the Games are as much a cultural phenomenon as they are a sporting event.