UNDERCOVER and GU, Uniqlo's sister brand, have announced a formal partnership with the creation of UG, a new collaborative fashion line. The collection, directed by UNDERCOVER's Jun Takahashi, brings his distinctive design elements to GU's accessible retail platform.
Set to debut on Friday, March 14, the inaugural UG collection centers on the theme "Silent/Noise". The 19-piece lineup transforms GU basics with UNDERCOVER's signature aesthetic, featuring everyday items like sweatshirts and cargo pants alongside more refined options such as tailored suits. Technical outerwear appears with UNDERCOVER's characteristic "fang camouflage" pattern, while graphic tops showcase Takahashi's original "Noise Burger Shop" illustrations.
The collection stands out for its pricing strategy, with items ranging from $5.99 to $69.99 USD—substantially below typical UNDERCOVER pieces that sell for $300 to $1,400 USD.
GU's research and development director Yosuke Hasegawa described the collaboration as an opportunity to combine "GU's commitment to empower everyone to enjoy fashion freely with Undercover's innovative artistry".
The UG collection will be available both online and in GU retail locations worldwide.
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Kristin Kaye
Insatiably curious about human expression, she immerses herself in literature, theater, art, and dance. Her academic journey led to degrees in Modern Literature, where she delved into The Furioso, and Historical Sciences with a focus on Contemporary History. Her studies took her to the prestigious Erasmus University Rotterdam, broadening her international perspective.
Her passion for culture isn't confined to personal enjoyment—it spills onto the pages of various publications. There, she explores not only artistic endeavors but also civil rights issues and the myriad ways human culture manifests itself. For her, writing about these topics isn't just a profession; it's an irresistible calling that stems from her deep-seated fascination with the human experience.