From December 6-8, 2024, Milan will host the UYN Days, a three-day event dedicated to sport, technology, and sustainable sportswear. Located at Rubattino 56, the 1,600 square meter venue will offer visitors a comprehensive exploration of innovative sporting technologies and bio-based materials.
The event will feature a diverse range of activities, including practical experiences, theoretical insights, and technological demonstrations. Attendees can expect workshops, interactive sessions, equipment testing, and talks by prominent athletes and experts.
Key participants include ultra-cyclist Omar di Felice, sports psychologist Pietro Trabucchi, cyclists Mattia Gaffuri, and trail runners Francesco Puppi, Sebastien Chaigneau, and Paolo Venturini. These athletes will share their experiences through talks and interactive sessions.
Event Highlights
December 6: Opening Day
The first day will provide free access to themed areas, including a Flash Sale zone and a Technology area for testing high-tech equipment from partners Reaxing and Cantoni Lab. Visitors can participate in expert-guided yoga sessions, Bio Lab Classes exploring natural materials, and creative workshops for product customization.
An evening talk will feature Pietro Trabucchi and Paolo Venturini discussing "Mental Attitude" in sports, followed by a Q&A session.
December 7: Depth and Interaction
The second day focuses on thematic workshops and practical experiences. Activities include a Strava UYN Run, a trail running discussion, and talks by athletes like Mattia Gaffuri and Francesco Puppi exploring performance boundaries.
Omar di Felice will share his experiences crossing Antarctica, and a design panel will explore innovation in sportswear.
December 8: Conclusion
The final day will celebrate previous experiences, with yoga sessions, Bio Lab Classes, and a medical sports talk led by Reaxing and Cantoni Lab partners.
About UYN
UYN is an innovative sportswear brand committed to redefining performance standards. The company aims to eliminate synthetic fibers by 2025, focusing on creating high-performance products that respect the environment.
The brand specializes in technical clothing for various sports, from winter sports to running, cycling, and yoga. By developing in-house technologies, UYN transforms natural materials like bamboo, kapok, and eucalyptus into high-performance textiles.
The event represents UYN's holistic approach to sportswear, emphasizing innovation, well-being, and planetary respect.
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Free entry by RSVP
Staff
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