Rapper Ye has launched a new merchandise collection to accompany his forthcoming album "Bully", revealing a strategic marketing approach that integrates album promotion with fashion.
The collection, showcased during the 2025 Grammy Awards, features a range of apparel that draws inspiration from the album's visual aesthetic. Photographer Daidō Moriyama's black and white imagery serves as the primary design element, transformed into wearable merchandise.
Merchandise Details:
- Long-sleeve t-shirts in black and white featuring the album cover
- Short-sleeve t-shirts with "BULLY" printed in gothic font
- New additions include a grey t-shirt, hoodie, and sweatpants
- Collaboration with designer Gosh Rubchinskiy
- Pricing set at $20 USD per item
Album Pre-order Options:
- Vinyl record available for purchase
- Compact disc (CD) pre-order options
- No confirmed release date announced
The merchandise and album pre-orders are exclusively available through a dedicated website for the 'Bully' project. This release follows Ye's recent Instagram post revealing the album's official cover art, building anticipation for the upcoming musical project.
The collection represents a continuation of Ye's approach to blending music, fashion, and visual art, offering fans a multifaceted engagement with his creative work.
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Eric Grischott
Born in Groningen in 1991, Eric Grischott is a linguist with a deep-rooted passion for art, music, and fashion. His academic journey led him to graduate in languages, further enriching his linguistic prowess. His thirst for knowledge and cultural immersion took him abroad, where he gained invaluable experience and insights. Eric’s linguistic expertise is not confined to just theory. He has honed his skills in French and German through specialized DELF and DELE courses, demonstrating his commitment to mastering these languages. His passions extend beyond languages, encompassing the creative realms of art, the rhythmic world of music, and the dynamic sphere of fashion.