YZY's new head of design Gosha Rubchinskiy released his second collection for the brand, featuring nine monochromatic pieces that blend streetwear with newspaper-inspired typography. The collection follows his March debut "Gosha" line and maintains the $20 price point across all items.
The Russian designer, who joined YZY in early 2023 amid mixed industry reactions, incorporated Cyrillic text elements referencing The New York Herald Tribune newspaper. This design choice echoes Jean-Luc Godard's 1960 film Breathless, where the newspaper's imagery played a central role.
The collection consists of fitted t-shirts, cropped hoodies, sweatpants, shorts, and socks in white, grey, and black. Before his YZY appointment, Rubchinskiy worked with Ye on the album artwork for Vultures, a collaboration with Ty Dolla $ign.
Available exclusively through YZY's online store, the collection continues the brand's strategy of accessible pricing while expanding its design language through Rubchinskiy's Russian-American fusion aesthetic.
Eric Grischott
Born in Groningen in 1991, Eric Grischott is a linguist with a deep-rooted passion for art, music, and fashion. His academic journey led him to graduate in languages, further enriching his linguistic prowess. His thirst for knowledge and cultural immersion took him abroad, where he gained invaluable experience and insights. Eric’s linguistic expertise is not confined to just theory. He has honed his skills in French and German through specialized DELF and DELE courses, demonstrating his commitment to mastering these languages. His passions extend beyond languages, encompassing the creative realms of art, the rhythmic world of music, and the dynamic sphere of fashion.