On
The Swiss-based running brand chose to showcase its latest collection against the backdrop of the Alpine village of Vals.
The campaign follows Zendaya's previous appearance for On, where she was featured alongside tennis star Roger Federer in a tennis-themed advertisement earlier this year.
In the new campaign, Zendaya is seen exploring the mountainous landscape of Vals while wearing On's latest apparel. The collection includes items such as a half-zip windbreaker, movement joggers, and a sports bra.
Regarding her experience during the photoshoot, Zendaya shared, "Spending time with On in Switzerland was inspiring. People are always outside exploring the natural landscape, which is refreshing. I loved going on a walk around the lake and getting gelato in town".
She added, "My day is always better when I'm finding joy in the little things, like connecting with new people and enjoying nature when I can. I think this campaign embraces that feeling".
On
David Allemann, co-founder of On, commented on the collaboration: "Collaborating with Zendaya on a campaign that pays homage to On's birthplace was fulfilling. It's been rewarding to expand on our partnership with a campaign that showcases her own experience with movement and well-being".
The Fall 2024 collection featuring Zendaya is now available for purchase on On's website. Prices for items in the collection range from $25 to $270.
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Kristin Kaye
Insatiably curious about human expression, she immerses herself in literature, theater, art, and dance. Her academic journey led to degrees in Modern Literature, where she delved into The Furioso, and Historical Sciences with a focus on Contemporary History. Her studies took her to the prestigious Erasmus University Rotterdam, broadening her international perspective.
Her passion for culture isn't confined to personal enjoyment—it spills onto the pages of various publications. There, she explores not only artistic endeavors but also civil rights issues and the myriad ways human culture manifests itself. For her, writing about these topics isn't just a profession; it's an irresistible calling that stems from her deep-seated fascination with the human experience.