Calvin Klein has revealed Puerto Rican superstar Bad Bunny as the face of their Spring/Summer 2025 Underwear campaign. The latest addition to Calvin Klein's legacy of memorable fashion campaigns was photographed by renowned photographer Mario Sorrenti.
Shot in Puerto Rico, the campaign features a series of images and a video showcasing Bad Bunny wearing pieces from the new Icon Cotton Stretch line, which updates the brand's classic underwear styles with enhanced comfort features. The artist's hit song "EoO" from his album "DeBÍ TiRAR MáS FOToS" provides the soundtrack for the video.
"This is a project I've worked on for a long time, and seeing it finally come to life has been rewarding", Bad Bunny said about the collaboration. "I'm grateful for the opportunity to be part of this iconic brand campaign, and shooting it in Puerto Rico made everything more special and authentic."
The Bad Bunny campaign follows other recent successful Calvin Klein advertisements, including one featuring actor Jeremy Allen White captured by photographer Mert Alas, which effectively captured American style aesthetics.
Calvin Klein's advertising campaigns have maintained their cultural relevance across decades, consistently securing their place in collective memory through their distinctive visual approach and choice of notable personalities.
Share this article
Kristin Kaye
Insatiably curious about human expression, she immerses herself in literature, theater, art, and dance. Her academic journey led to degrees in Modern Literature, where she delved into The Furioso, and Historical Sciences with a focus on Contemporary History. Her studies took her to the prestigious Erasmus University Rotterdam, broadening her international perspective.
Her passion for culture isn't confined to personal enjoyment—it spills onto the pages of various publications. There, she explores not only artistic endeavors but also civil rights issues and the myriad ways human culture manifests itself. For her, writing about these topics isn't just a profession; it's an irresistible calling that stems from her deep-seated fascination with the human experience.