[Fashion]

DRAKE UNVEILS NEW "OG" CAMPAIGN WITH OVO TEAM

Drake has released a new campaign for his OVO (October's Very Own) brand, featuring himself alongside key members of his inner circle.

Drake and his OVO team members pose together wearing black hoodies with the OVO owl logo for the new "OG" campaign. The image shows Drake in the center, surrounded by his close associates including Jonny Roxx and Niko Carino. They stand against a plain background, emphasizing the group's unity and the branded clothing. Additional images feature individual shots of each team member modeling various pieces from the new OVO collection, including a letterman jacket and other sweater designs
OVO

The "OG" collection showcases Drake and his long-standing associates wearing classic OVO pieces, including the brand's signature owl logo hoodie in black.

The campaign imagery depicts Drake surrounded by his close collaborators, including Jonny Roxx (@ovoroxx) and Niko Carino (@ovoniko), among others. Individual shots of each team member are also included. Additional items in the collection appear to include an OVO letterman jacket and various sweater designs.

This release follows recent public statements by Drake addressing the topic of loyalty. During a recent appearance at a Toronto nightclub, the rapper spoke about the importance of maintaining genuine friendships and the challenges of dealing with insincerity in personal relationships.

The timing of the "OG" campaign coincides with ongoing discussions in music circles regarding Drake's relationships with several other high-profile artists, including Kendrick Lamar, Future, Metro Boomin, Rick Ross, and The Weeknd.

The OVO "OG" Collection is scheduled for release on October 11th through the brand's online platforms.

Drake and his OVO team members pose together wearing black hoodies with the OVO owl logo for the new "OG" campaign. The image shows Drake in the center, surrounded by his close associates including Jonny Roxx and Niko Carino. They stand against a plain background, emphasizing the group's unity and the branded clothing. Additional images feature individual shots of each team member modeling various pieces from the new OVO collection, including a letterman jacket and other sweater designs
OVO
Drake and his OVO team members pose together wearing black hoodies with the OVO owl logo for the new "OG" campaign. The image shows Drake in the center, surrounded by his close associates including Jonny Roxx and Niko Carino. They stand against a plain background, emphasizing the group's unity and the branded clothing. Additional images feature individual shots of each team member modeling various pieces from the new OVO collection, including a letterman jacket and other sweater designs
OVO
Drake and his OVO team members pose together wearing black hoodies with the OVO owl logo for the new "OG" campaign. The image shows Drake in the center, surrounded by his close associates including Jonny Roxx and Niko Carino. They stand against a plain background, emphasizing the group's unity and the branded clothing. Additional images feature individual shots of each team member modeling various pieces from the new OVO collection, including a letterman jacket and other sweater designs
OVO
Drake and his OVO team members pose together wearing black hoodies with the OVO owl logo for the new "OG" campaign. The image shows Drake in the center, surrounded by his close associates including Jonny Roxx and Niko Carino. They stand against a plain background, emphasizing the group's unity and the branded clothing. Additional images feature individual shots of each team member modeling various pieces from the new OVO collection, including a letterman jacket and other sweater designs
OVO
Drake and his OVO team members pose together wearing black hoodies with the OVO owl logo for the new "OG" campaign. The image shows Drake in the center, surrounded by his close associates including Jonny Roxx and Niko Carino. They stand against a plain background, emphasizing the group's unity and the branded clothing. Additional images feature individual shots of each team member modeling various pieces from the new OVO collection, including a letterman jacket and other sweater designs
OVO
Drake and his OVO team members pose together wearing black hoodies with the OVO owl logo for the new "OG" campaign. The image shows Drake in the center, surrounded by his close associates including Jonny Roxx and Niko Carino. They stand against a plain background, emphasizing the group's unity and the branded clothing. Additional images feature individual shots of each team member modeling various pieces from the new OVO collection, including a letterman jacket and other sweater designs
OVO
← View all posts
Eric Grischott

Eric Grischott

Born in Groningen in 1991, Eric Grischott is a linguist with a deep-rooted passion for art, music, and fashion. His academic journey led him to graduate in languages, further enriching his linguistic prowess. His thirst for knowledge and cultural immersion took him abroad, where he gained invaluable experience and insights. Eric’s linguistic expertise is not confined to just theory. He has honed his skills in French and German through specialized DELF and DELE courses, demonstrating his commitment to mastering these languages. His passions extend beyond languages, encompassing the creative realms of art, the rhythmic world of music, and the dynamic sphere of fashion.