Jacquemus
This unexpected pairing showcases Koundé's versatility beyond the pitch, positioning him as a rising style icon in the fashion world.
A Surreal Setting
Jacquemus, known for their avant-garde approach to fashion campaigns, chose the iconic Villa Malaparte in Capri as the backdrop for this shoot. The location, famously featured in Jean-Luc Godard's "Contempt", provides a dramatic Mediterranean setting that complements the brand's aesthetic.
Koundé's Fashion Moments
Throughout the campaign, Koundé is seen in a variety of scenarios that highlight Jacquemus' playful yet sophisticated designs:
- Perched atop a mountain of suitcases, wearing monochromatic coastal knits and tailored shorts
- Driving a miniature car in an all-black ensemble while enjoying an ice cream
- Ironing a classic yellow Jacquemus polo shirt, styled in a preppy schoolboy look complete with blazer and striped tie
These vignettes showcase the versatility of the Jacquemus collection while allowing Koundé's personality to shine through.
A New Direction for Jacquemus
While Jacquemus has previously collaborated with celebrities such as Gigi Hadid, Kendall Jenner, and Bad Bunny, this partnership with Koundé marks their first foray into the world of professional football. The choice of Koundé, widely regarded as one of the most stylish players in the sport, appears to be a calculated move to appeal to a broader, sports-oriented audience.
Off-Pitch Style
This collaboration comes at an interesting time for Koundé, as recent 'Tunnel Fit' restrictions at Barcelona have limited players' ability to showcase their personal style before matches. The Jacquemus campaign provides Koundé with an alternative platform to express his fashion sensibilities, elevating his status in the style world beyond the confines of football.
The "La Casa" campaign successfully merges Jacquemus' surrealist vision with Koundé's athletic prowess and innate style, creating a memorable series of images that are likely to resonate with fans of both fashion and football.
Eric Grischott
Born in Groningen in 1991, Eric Grischott is a linguist with a deep-rooted passion for art, music, and fashion. His academic journey led him to graduate in languages, further enriching his linguistic prowess. His thirst for knowledge and cultural immersion took him abroad, where he gained invaluable experience and insights. Eric’s linguistic expertise is not confined to just theory. He has honed his skills in French and German through specialized DELF and DELE courses, demonstrating his commitment to mastering these languages. His passions extend beyond languages, encompassing the creative realms of art, the rhythmic world of music, and the dynamic sphere of fashion.