KITH X NEW BALANCE 990V4 IS HERE

via @dane3fune

The highly anticipated KITH x New Balance 990v4 is set to make waves in the footwear industry, blending timeless design with contemporary flair.

A Closer Look at the Collaboration

• Model: New Balance 990v4
• Colorway: Grey/Cream
• SKU: U990KT4
• Expected Price: Approximately $210 USD
• Release Date: Slated for 2024
• Availability: Exclusively through KITH

This collaboration marks a significant moment for both KITH and New Balance, following their successful partnership on the MS1300 and MT580 models earlier this year. The 990v4, a beloved silhouette in the sneaker community, serves as the canvas for this latest joint venture.

Design Details

The KITH x New Balance 990v4 showcases a sophisticated color palette that seamlessly blends urban aesthetics with versatile wearability. The upper features a soft brown base, creating a neutral foundation that's both stylish and adaptable. Contrasting grey accents make their presence known on the iconic "N" logos and heel tab, adding depth and dimension to the overall design.

A standout feature of this collaboration is the distinct "KITH" branding on the heel, subtly asserting the partnership's unique identity. The sole unit opts for an off-white finish, providing a clean contrast to the upper and ensuring the shoe maintains its classic appeal.

Material Composition

True to the 990v4's heritage, the shoe boasts a mixed-material construction. While specific details are yet to be confirmed, sneaker aficionados can expect a premium blend of suede, mesh, and leather – hallmarks of the 990 series that contribute to its renowned comfort and durability.

via @dane3fune

Industry Context

This release follows on the heels of Aimé Leon Dore's recent 990v4 collaborations, indicating a resurgence of interest in this particular model. KITH's interpretation is poised to offer a fresh perspective on the silhouette, catering to both long-time New Balance enthusiasts and fashion-forward consumers.

A Week of Milestones

The teaser for this collaboration comes during a landmark week for KITH, as the brand continues to roll out its ambitious partnership with Italian fashion house Giorgio Armani. This juxtaposition of high fashion and street style collaborations underscores KITH's versatility and growing influence in the global fashion landscape.

Looking Ahead

While official announcements from KITH and New Balance are pending, the sneaker community is already buzzing with anticipation. Expect a full reveal of the KITH x New Balance 990v4, including detailed imagery and specific release information, in the coming months.

For those eager to add these kicks to their collection, keep a close eye on KITH's official channels. Given the popularity of previous collaborations, a swift sell-out is likely, making this release a must-watch event in the 2024 sneaker calendar.

As KITH continues to push boundaries in streetwear and collaborative design, this New Balance partnership stands as a testament to the brand's ability to honor classic silhouettes while infusing them with contemporary appeal. Sneaker enthusiasts and fashion aficionados alike have much to look forward to with the impending release of the KITH x New Balance 990v4.