In a historic move, Nike has become the first-ever official supplier for an independent women's football club in Serie A Femminile eBay, marking a significant milestone for both the club and women's football in Italy.
The unveiling of the new kits is part of a powerful campaign titled "We Belong Here," which encapsulates the club's deep-rooted connection to its hometown, its passionate fanbase, and its determination to make a mark in the competitive world of women's football. The campaign showcases the 24/25 squad adorned in sleek, monochrome kits that are not just uniforms but a symbol of the club's recent rebranding initiative.
What sets this campaign apart is its breathtaking backdrop – the iconic landscapes of Lake Como. The picturesque scenery serves as a perfect canvas to highlight the team's strong ties to the region, creating a visual narrative that speaks volumes about the club's identity and aspirations.
Behind the lens of this remarkable photoshoot is Alessandro Simonetti, a renowned sports, fashion, and lifestyle photographer. Simonetti, known for his work with global brands like Diesel, Pirelli, and Coach, brings his unique artistic vision to the project. His approach, described by Dazed&Confused as a blend of photojournalism and fine art, aims to create timeless images that find beauty in the unexpected.
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The striking black and white photographs capture the players in various locations around Lake Como, from the serene waters to the charming streets of the town. These images not only showcase the new kits but also portray the strength, determination, and unity of the F.C. Como Women team.
This exciting development comes on the heels of Mercury/13's acquisition of a controlling stake in F.C. Como Women earlier this year. The partnership with Nike was a top priority for the new ownership, reflecting their commitment to elevating the club's profile and contributing to the growth of women's football.
Victoire Cogevina Reynal, Co-CEO and Co-Founder of Mercury/13, expressed her enthusiasm about the partnership: "This alliance between Nike and F.C. Como Women is not just a sponsorship deal; it's a shared vision for the future of women's football. Nike's commitment to the women's game aligns perfectly with our ambitions, and together, we're set to make history."
The home kit features a brilliant blue, reminiscent of the deep waters of Lake Como, while the away kit boasts a crisp white, echoing the snow-capped mountains that surround the lake. Both designs incorporate subtle patterns inspired by the region's natural beauty and rich cultural heritage.
F.C. Como Women
F.C. Como Women
As F.C. Como Women prepares for the upcoming season, the "We Belong Here" campaign serves as a rallying cry for the team, its supporters, and women's football enthusiasts across Italy. It's a powerful statement that F.C. Como Women is not just participating in the league – they're here to leave a lasting impact on the sport.
With their stunning new kits, a powerful campaign, and the backing of a global sportswear giant, F.C. Como Women is poised to make waves in the 24/25 season. As they step onto the pitch in their Nike-designed uniforms, they'll be carrying with them the pride of their region and the hopes of fans who believe that indeed, they belong here – at the forefront of women's football in Italy.
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Photographer: Alessandro Simonetti
Creative Director & Production: Ines Rovira
Camera Assistant: Luca Bais
Light Assistant: Federico Lombardi
Hair and Make-up: Nicole Bellanti
Assistant to Hair and Make-up: Alessandra Marchello
Post production: Giorgio Gagliano
Players: Giulia Rizzon, Julia Karlenas, Alma Hilaj, Katja Schroffenegge, Alia Guagni & Mina Bergersen
Staff
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